---
schema_version: "1"
id: efa63834c2bf99fb26725fef303d9126079eeb0070b2c9eeff72882a300f251c
title: Use Segments in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_audiences_segments.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_audiences_segments.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8a46be8a8c4f22e6d014bbbab74b4235635e67d3658aeba49444d413d8d4b938
description: Use segments to find the right audience for your campaigns. Segments update dynamically based on filters, such as profile attributes or behavioral data. You can build segments manually or with Einstein generative AI.
products:
  - Marketing
release: "264"
---
# Use Segments in Marketing Cloud Next

Use segments to find the right audience for your campaigns. Segments update dynamically based on filters, such as profile attributes or behavioral data. You can build segments manually or with Einstein generative AI.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><span>Salesforce <strong class="uicontrol">Enterprise</strong> and <strong class="uicontrol">Unlimited</strong> Editions with Marketing Cloud Next <strong class="uicontrol">Growth</strong> or <strong class="uicontrol">Advanced</strong> Edition</span></td></tr></tbody></table>

- **[Understanding Segmentation in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_audiences_segmentation.htm&release=264.0.0&type=5)**  
    The Segments page in Marketing Cloud Next is the same one available in the Data Cloud Lightning app for Data 360. However, if you plan to use your segment with marketing campaigns, some specific field settings are required.
- **[Segmentation Concepts and Examples](https://help.salesforce.com/s/articleView?id=mktg.mktg_audiences_segmentation_concepts.htm&release=264.0.0&type=5)**  
    The segment canvas offers several features to help you identify the right audience. Understanding the data behind the attribute library and the robust nesting and grouping features available can help you create the segments you need.
- **[Manually Create a Segment in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_audiences_segment_create_manual.htm&release=264.0.0&type=5)**  
    To create a segment, you drag in attributes that describe your target audience. When you build segment rules, make sure that you select objects and fields that align with your data model.