Create campaigns by using generative AI. Create content, define your audience, and use AI arbitration to maximize campaign engagement and reach your goals.
- Create an Agentic Campaign
Create an agentic campaign by describing your goal, grounding it in a business unit and an optional plan and a brief, and letting the agent assemble a draft for you to review and activate. - Agentforce Agents in Marketing Cloud Next
Use AI to draft, refine, and generate multichannel and conversational marketing campaigns. Start by drafting a campaign brief and describing your campaign objective when prompted. View and refine campaign previews directly in the brief record for faster, more effective campaign creation. Use AI to refine saved campaign content directly in Content Builder, and use AI to analyze and optimize campaign performance. - Adaptive Campaign Audiences
Adaptive campaign audiences use AI arbitration to match customers with the agentic campaigns they're most likely to engage with, while keeping message frequency within the limits you set. - Campaign Agent Use Case: Launching a Campaign for a New Product Collection
See how a retailer uses agentic campaigns and agentic content to plan, launch, and optimize a 30-day marketing campaign.