---
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title: Use AI in Campaigns and Flows
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_ai_in_campaigns_and_flows.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_ai_in_campaigns_and_flows.htm&release=264.0.0&type=5
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content_type: documentation
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description: Create campaigns by using generative AI. Create content, define your audience, and use AI arbitration to maximize campaign engagement and reach your goals.
products:
  - Marketing
release: "264"
---
# Use AI in Campaigns and Flows

Create campaigns by using generative AI. Create content, define your audience, and use AI arbitration to maximize campaign engagement and reach your goals.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

- **[Create an Agentic Campaign](https://help.salesforce.com/s/articleView?id=mktg.mktg_agentic_campaigns_create_campaign.htm&release=264.0.0&type=5)**  
    Create an agentic campaign by describing your goal, grounding it in a business unit and an optional plan and a brief, and letting the agent assemble a draft for you to review and activate.
- **[Agentforce Agents in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_copilot_in_mc.htm&release=264.0.0&type=5)**  
    Use AI to draft, refine, and generate multichannel and conversational marketing campaigns. Start by drafting a campaign brief and describing your campaign objective when prompted. View and refine campaign previews directly in the brief record for faster, more effective campaign creation. Use AI to refine saved campaign content directly in Content Builder, and use AI to analyze and optimize campaign performance.
- **[Adaptive Campaign Audiences](https://help.salesforce.com/s/articleView?id=mktg.mktg_agentic_campaigns_adaptive_campaign_audiences.htm&release=264.0.0&type=5)**  
    Adaptive campaign audiences use AI arbitration to match customers with the agentic campaigns they're most likely to engage with, while keeping message frequency within the limits you set.
- **[Campaign Agent Use Case: Launching a Campaign for a New Product Collection](https://help.salesforce.com/s/articleView?id=mktg.mktg_use_case_campaign_agent_retail.htm&release=264.0.0&type=5)**  
    See how a retailer uses agentic campaigns and agentic content to plan, launch, and optimize a 30-day marketing campaign.