To get detailed reporting insights and embedded dashboards for your campaigns, install the Marketing Performance Intelligence app. Marketing Cloud Next also includes preconfigured reports and dashboards that you can customize on the Analytics page.
- Set Up Marketing Performance Intelligence
Set up Tableau Next to unify marketing data and analytics with Data 360, Tableau Next, and the Marketing Semantic Data Model. Use embedded reports and comprehensive dashboards to analyze campaign and content performance, track marketing goals, understand customer journeys, and identify opportunities to improve ROI. - Set Up Flow Performance
Get detailed flow performance analytics for Marketing Cloud Next automation event-triggered, activation-triggered, and audience flows, powered by Tableau Next. These analytics can provide deeper insights into your flow's element runs, so you can make data-driven decisions. - Set Up Analytics Reports and Dashboards
Marketing analytics packages include preconfigured dashboards and folders with reporting data about your marketing efforts. - Turn On Unified Engagement History Dashboards
To make valuable engagement data available for your sales and marketing teams, turn on Unified Engagement History Dashboards. Then, add the components to account, lead, contact, and opportunity record pages. - Attribute Revenue to a Specific Campaign
Opportunity Influence for Marketing Cloud Next uses engagement data to tie opportunity revenue back to a specific campaign. An engagement activity is eligible for attribution 30 days before the related opportunity is created to the date that the opportunity is set to Closed/Won. Use this attribution data to help you report on ROI, adjust your strategy for current campaigns, and make decisions about future campaigns. - Customize the Analytics Page
To help users find and interact with Marketing Cloud Next reports and dashboards, create collections and filters.