---
schema_version: "1"
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title: Set Up Reporting in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_setup_reporting.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_reporting.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e3dcc5d55ca33a71ba450db9684a259b529ab4cb6fbe23cf17c96f3cdf5d2c2d
description: To get detailed reporting insights and embedded dashboards for your campaigns, install the Marketing Performance Intelligence app. Marketing Cloud Next also includes preconfigured reports and dashboards that you can customize on the Analytics page.
products:
  - Marketing
release: "264"
---
# Set Up Reporting in Marketing Cloud Next

To get detailed reporting insights and embedded dashboards for your campaigns, install the Marketing Performance Intelligence app. Marketing Cloud Next also includes preconfigured reports and dashboards that you can customize on the Analytics page.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

- **[Set Up Marketing Performance Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_marketing_performance.htm&release=264.0.0&type=5)**  
    Set up Tableau Next to unify marketing data and analytics with Data 360, Tableau Next, and the Marketing Semantic Data Model. Use embedded reports and comprehensive dashboards to analyze campaign and content performance, track marketing goals, understand customer journeys, and identify opportunities to improve ROI.
- **[Set Up Flow Performance](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_flow_performance.htm&release=264.0.0&type=5)**  
    Get detailed flow performance analytics for Marketing Cloud Next automation event-triggered, activation-triggered, and audience flows, powered by Tableau Next. These analytics can provide deeper insights into your flow's element runs, so you can make data-driven decisions.
- **[Set Up Analytics Reports and Dashboards](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_reports.htm&release=264.0.0&type=5)**  
    Marketing analytics packages include preconfigured dashboards and folders with reporting data about your marketing efforts.
- **[Turn On Unified Engagement History Dashboards](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_unified_dashboards_enable.htm&release=264.0.0&type=5)**  
    To make valuable engagement data available for your sales and marketing teams, turn on Unified Engagement History Dashboards. Then, add the components to account, lead, contact, and opportunity record pages.
- **[Attribute Revenue to a Specific Campaign](https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_opp_influence_enable.htm&release=264.0.0&type=5)**  
    Opportunity Influence for Marketing Cloud Next uses engagement data to tie opportunity revenue back to a specific campaign. An engagement activity is eligible for attribution 30 days before the related opportunity is created to the date that the opportunity is set to Closed/Won. Use this attribution data to help you report on ROI, adjust your strategy for current campaigns, and make decisions about future campaigns.
- **[Customize the Analytics Page](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_analytics_customize.htm&release=264.0.0&type=5)**  
    To help users find and interact with Marketing Cloud Next reports and dashboards, create collections and filters.