Marketing planning and operations, agentic campaigns, and agentic content are related but independent capabilities. You can set up and use these features together or separately. Confirm that your org meets the product requirements before you start setup. Requirements differ depending on which capability you're setting up.
- Set Up Agentic Campaigns
Configure the message budget, business goals, and approvals that marketers need before they can create and activate agentic campaigns. - Set Up Agentic Content
Before marketers can generate and refine agentic content and images, prepare your org. Confirm prerequisites and permissions, turn on required channels, configure personalization, and set up the channels you want to create agentic content for. - Set Up the Data Graph in Data 360
Set up your data graph with the information you need in your campaigns.
Set Up Each Capability
Complete the setup topic for each capability you want to use.
- Set up agentic content. This prompt-to-publish workspace generates on-brand, personalized images, and content for your marketing channels.
- Set up the data graph. This setup is required to use the data in your agentic campaigns.
- Set up the auto-deployed data kits. These data kits automatically support agentic content and agentic campaigns.
- Set up agentic campaigns. This setup enables marketers to define campaign goals, message budget, and audience, and optimizes channel, content, and timing automatically.