---
schema_version: "1"
id: c1dfc3b0172de9218a610b0010a6e7b3f109c540f691400c5d281b7ea110ea8c
title: Set Up Campaign Agent Components
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_setup_campaign_agent_components.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_campaign_agent_components.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d276307c531d9370cfe3d11b643b2f358f9c9771bb1b146398661e5068a76465
description: Marketing planning and operations, agentic campaigns, and agentic content are related but independent capabilities. You can set up and use these features together or separately. Confirm that your org meets the product requirements before you start setup. Requirements differ depending on which capability you're setting up.
products:
  - Marketing
release: "264"
---
# Set Up Campaign Agent Components

Marketing planning and operations, agentic campaigns, and agentic content are related but independent capabilities. You can set up and use these features together or separately. Confirm that your org meets the product requirements before you start setup. Requirements differ depending on which capability you're setting up.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

- **[Set Up Agentic Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_agentic_campaigns.htm&release=264.0.0&type=5)**  
    Configure the message budget, business goals, and approvals that marketers need before they can create and activate agentic campaigns.
- **[Set Up Agentic Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_setup.htm&release=264.0.0&type=5)**  
    Before marketers can generate and refine agentic content and images, prepare your org. Confirm prerequisites and permissions, turn on required channels, configure personalization, and set up the channels you want to create agentic content for.
- **[Set Up the Data Graph in Data 360](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_agentic_campaigns_data_graph.htm&release=264.0.0&type=5)**  
    Set up your data graph with the information you need in your campaigns.

## Set Up Each Capability

Complete the setup topic for each capability you want to use.

1. [Set up agentic content.](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_setup.htm&release=264.0.0&type=5 "Before marketers can generate and refine agentic content and images, prepare your org. Confirm prerequisites and permissions, turn on required channels, configure personalization, and set up the channels you want to create agentic content for.") This prompt-to-publish workspace generates on-brand, personalized images, and content for your marketing channels.
2. Set up the data graph. This setup is required to use the data in your agentic campaigns.
3. Set up the auto-deployed data kits. These data kits automatically support agentic content and agentic campaigns.
4. [Set up agentic campaigns.](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_agentic_campaigns.htm&release=264.0.0&type=5 "Configure the message budget, business goals, and approvals that marketers need before they can create and activate agentic campaigns.") This setup enables marketers to define campaign goals, message budget, and audience, and optimizes channel, content, and timing automatically.