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Set Up the Data Graph in Data 360

Set up your data graph with the information you need in your campaigns.

Required Editions

View supported editions.

User Permissions Needed
To create the data graph Data Cloud Architect
User Permissions Needed
   
   

Set the default data graph for your business unit in the customer engagement settings section in Marketing Cloud Next.

Note
Note You can't delete items from a data graph after it's created. For more general information about data graphs, see Build and Manage Data Graphs.
  1. In Data 360, click the Data Graph tab.
  2. Create a data graph and select the start from scratch option.
  3. Use the unified individual or the individual option for your data graph.
  4. Add the fields for each DMO.
DMO Fields
Individual or Unified Individual Check all profile attributes you want to use.
Individual - Latest, or Unified Individual - Latest
  • Id
  • Segment Id
Email Engagement
  • Bulk Email Message Individual
  • Engagement Channel Type
  • Engagement Channel Action
  • Email Engagement Id Primary Key
  • Engagement Date Time
Bulk Email Message
  • Bulk Email Message Id Primary Key
  • Campaign
  • Name
Message Engagement (SMS)
  • Bulk Message Individual
  • Engagement Channel Type
  • Message Recipient Send Status
  • Engagement Channel Action
  • Message Engagement Id Primary Key
  • Engagement Date Time
Bulk Email Message (SMS)
  • Bulk Email Message Id Primary Key
  • Campaign
  • Name
Message Engagement (MMS)
  • Bulk Message Individual
  • SMS Communication Class
  • Engagement Channel Type
  • Message Recipient Send Status
  • Engagement Channel Action
  • Message Engagement Id Primary Key
Bulk Email Message (MMS)
  • Bulk Email Message Id Primary Key
  • Campaign
  • Name
Device Application Engagement (MobilePush)
  • Bulk Message Individual
  • SMS Communication Class
  • Engagement Channel Type
  • Message Recipient Send Status
  • Engagement Channel Action
  • Message Engagement Id Primary Key
Bulk Message (MobilePush)
  • Bulk Email Message Id Primary Key
  • Campaign
  • Name
Website Engagement (Form Submissions and Web Clicks)
  • Individual
  • Engagement Channel Type
  • Website Engagement Id Primary Key
  • Engagement Date Time
  • Parent Website Publication
  • Website Publication
  • Website Publication Id Primary Key
  • Campaign
Website Publication (Form Submissions and Web Clicks)
  • Website Publication Id Primary Key
  • Campaign
Website Engagement (Subscriber Retention)
  • Individual
  • Engagement Channel Action
  • Engagement Date Time
  • Website Engagement Id Primary Key
  • Parent Website Publication
  • Website Publication
Website Publication (Subscriber Retention)
  • Website Publication Id Primary Key
  • Campaign
Product Order Engagement
  • Product Order Engagement Primary Key
  • Individual
  • Engagement Channel Action
  • Adjusted Total Product Amount
  • Engagement Date Time
Opportunity Contact
  • Opportunity
  • Account Contact
Opportunity
  • Opportunity Id Primary Key
  • Campaign
  • Opportunity Stage
  • Total Amount
  • Close Date
Account Contact
  • Individual
  • Account Contact Id Primary Key