---
schema_version: "1"
id: dcc74e8f1b6c7e1fc9d610941e769fe4fe30d3c7525fbc2cf66a5c768688fc43
title: Set Up the Data Graph in Data 360
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_setup_agentic_campaigns_data_graph.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_agentic_campaigns_data_graph.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e242dcc4114c5be8de9a708ab4d639ac204ce21b040745eceae552b3572a1d47
description: Set up your data graph with the information you need in your campaigns.
products:
  - Marketing
release: "264"
---
# Set Up the Data Graph in Data 360

Set up your data graph with the information you need in your campaigns.

### Required Editions

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d49872e49">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e49 ">To create the data graph</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e49 ">Data Cloud Architect</td>

          </tr>
        </tbody>
      </table> <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:left;vertical-align:top;" id="d49872e80">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e80 ">&nbsp;</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e80 ">&nbsp;</td>

          </tr>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e80 ">&nbsp;</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e80 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

Set the default data graph for your business unit in the customer engagement settings section in Marketing Cloud Next.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note You can't delete items from a data graph after it's created. For more general information about data graphs, see [Build and Manage Data Graphs](https://help.salesforce.com/s/articleView?language=en_US&id=data.c360_a_build_and_manage_data_graphs.htm&type=5).

1. In Data 360, click the Data Graph tab.
2. Create a data graph and select the start from scratch option.
3. Use the unified individual or the individual option for your data graph.
4. Add the fields for each DMO.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d49872e162">DMO</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d49872e165">Fields</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Individual or Unified Individual</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">Check all profile attributes you want to use.</td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Individual - Latest, or Unified Individual - Latest</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Id</li>

                <li>Segment Id</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Email Engagement</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Bulk Email Message Individual</li>

                <li>Engagement Channel Type</li>

                <li>Engagement Channel Action</li>

                <li>Email Engagement Id Primary Key</li>

                <li>Engagement Date Time</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Bulk Email Message</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Bulk Email Message Id Primary Key</li>

                <li>Campaign</li>

                <li>Name</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Message Engagement (SMS)</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Bulk Message Individual</li>

                <li>Engagement Channel Type</li>

                <li>Message Recipient Send Status</li>

                <li>Engagement Channel Action</li>

                <li>Message Engagement Id Primary Key</li>

                <li>Engagement Date Time</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Bulk Email Message (SMS)</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Bulk Email Message Id Primary Key</li>

                <li>Campaign</li>

                <li>Name</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Message Engagement (MMS)</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Bulk Message Individual</li>

                <li>SMS Communication Class</li>

                <li>Engagement Channel Type</li>

                <li>Message Recipient Send Status</li>

                <li>Engagement Channel Action</li>

                <li>Message Engagement Id Primary Key</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Bulk Email Message (MMS)</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Bulk Email Message Id Primary Key</li>

                <li>Campaign</li>

                <li>Name</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Device Application Engagement (MobilePush)</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Bulk Message Individual</li>

                <li>SMS Communication Class</li>

                <li>Engagement Channel Type</li>

                <li>Message Recipient Send Status</li>

                <li>Engagement Channel Action</li>

                <li>Message Engagement Id Primary Key</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Bulk Message (MobilePush)</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Bulk Email Message Id Primary Key</li>

                <li>Campaign</li>

                <li>Name</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Website Engagement (Form Submissions and Web Clicks)</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Individual</li>

                <li>Engagement Channel Type</li>

                <li>Website Engagement Id Primary Key</li>

                <li>Engagement Date Time</li>

                <li>Parent Website Publication</li>

                <li>Website Publication</li>

                <li>Website Publication Id Primary Key</li>

                <li>Campaign</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Website Publication (Form Submissions and Web Clicks)</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Website Publication Id Primary Key</li>

                <li>Campaign</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Website Engagement (Subscriber Retention)</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Individual</li>

                <li>Engagement Channel Action</li>

                <li>Engagement Date Time</li>

                <li>Website Engagement Id Primary Key</li>

                <li>Parent Website Publication</li>

                <li>Website Publication</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Website Publication (Subscriber Retention)</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Website Publication Id Primary Key</li>

                <li>Campaign</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Product Order Engagement</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Product Order Engagement Primary Key</li>

                <li>Individual</li>

                <li>Engagement Channel Action</li>

                <li>Adjusted Total Product Amount</li>

                <li>Engagement Date Time</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Opportunity Contact</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Opportunity</li>

                <li>Account Contact</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Opportunity</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Opportunity Id Primary Key</li>

                <li>Campaign</li>

                <li>Opportunity Stage</li>

                <li>Total Amount</li>

                <li>Close Date</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="DMO" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e162 ">Account Contact</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d49872e165 ">
              <ul>
                <li>Individual </li>

                <li>Account Contact Id Primary Key</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>