To use AI features in Marketing Cloud Next, set up your data and connect the channels you use for campaigns. Then, use AI to create content, personalize customer experiences, and optimize campaign performance.
- Enable AI Features in Marketing Cloud Next
Marketing Cloud Next includes features that use generative AI and predictive AI to save time and improve your key performance indicators (KPIs). These features aren't dependent on each other, so you can choose the features that best fit the needs of your business. - Set Up Campaign Agent Components
Marketing planning and operations, agentic campaigns, and agentic content are related but independent capabilities. You can set up and use these features together or separately. Confirm that your org meets the product requirements before you start setup. Requirements differ depending on which capability you're setting up. - Set Up a Data Graph for Einstein Send Time Optimization
To capture, automate, and personalize Einstein Send Time Optimization scores, set up a data graph based on the Unified Individual object. - Set Up a Buyer Engagement Agent
The Buyer Engagement agent unifies marketing and sales teams to generate qualified pipeline and grow revenue through personalized multichannel interactions. It helps businesses manage high volumes of leads, even when they lack the resources to provide a human touch to every interaction. - Create an Agent from the Distributed Marketing Agent Template
The Distributed Marketing agent helps users prioritize follow-ups. From any lead or contact record, ask the agent to identify top-engaged customers or show marketing engagement data. The agent can even recommend email templates based on that data. Plus, discover recent marketer-approved email templates to personalize and send.