---
schema_version: "1"
id: 00d263d29552ff9d143985a6ed430ab79670e9762cad634c5be8fe4cc1060b16
title: Set Up AI in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_setup_AI.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_AI.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f4f424d79ee9d18f557d3c1aba803ea12bfa52d5a6de363031e164c1b28953e2
description: To use AI features in Marketing Cloud Next, set up your data and connect the channels you use for campaigns. Then, use AI to create content, personalize customer experiences, and optimize campaign performance.
products:
  - Marketing
release: "264"
---
# Set Up AI in Marketing Cloud Next

To use AI features in Marketing Cloud Next, set up your data and connect the channels you use for campaigns. Then, use AI to create content, personalize customer experiences, and optimize campaign performance.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

- **[Enable AI Features in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_einstein.htm&release=264.0.0&type=5)**  
    Marketing Cloud Next includes features that use generative AI and predictive AI to save time and improve your key performance indicators (KPIs). These features aren't dependent on each other, so you can choose the features that best fit the needs of your business.
- **[Set Up Campaign Agent Components](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_campaign_agent_components.htm&release=264.0.0&type=5)**  
    Marketing planning and operations, agentic campaigns, and agentic content are related but independent capabilities. You can set up and use these features together or separately. Confirm that your org meets the product requirements before you start setup. Requirements differ depending on which capability you're setting up.
- **[Set Up a Data Graph for Einstein Send Time Optimization](https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_esto_personalization_data_graph.htm&release=264.0.0&type=5)**  
    To capture, automate, and personalize Einstein Send Time Optimization scores, set up a data graph based on the Unified Individual object.
- **[Set Up a Buyer Engagement Agent](https://help.salesforce.com/s/articleView?id=mktg.mktg_agent_buyer_engagement.htm&release=264.0.0&type=5)**  
    The Buyer Engagement agent unifies marketing and sales teams to generate qualified pipeline and grow revenue through personalized multichannel interactions. It helps businesses manage high volumes of leads, even when they lack the resources to provide a human touch to every interaction.
- **[Create an Agent from the Distributed Marketing Agent Template](https://help.salesforce.com/s/articleView?id=mktg.mktg_agent_distributed_marketing.htm&release=264.0.0&type=5)**  
    The Distributed Marketing agent helps users prioritize follow-ups. From any lead or contact record, ask the agent to identify top-engaged customers or show marketing engagement data. The agent can even recommend email templates based on that data. Plus, discover recent marketer-approved email templates to personalize and send.