Feature sets organize features and Agentforce tools by the specific marketing goals they support, such as running email campaigns or reaching customers on messaging channels. Each set contains the Marketing Cloud Next features and generative AI capabilities that you need to accomplish a specific job, and shows your configuration progress as you go.
| Feature Set | What You Can Do | Included Features |
|---|---|---|
| Drive Results with Email Campaigns | Set up email as a core marketing channel to build campaigns, define audiences, and measure performance. Use generative AI to optimize send times, generate content, and refine. |
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| Connect with Customers Through SMS | Create and send targeted text campaigns to your customers' mobile devices with SMS. Combine SMS campaigns with AI-powered insights to target the right audience and improve response rates. |
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| Build Conversations with WhatsApp | Send personalized messages and respond to customers on a channel they already use with WhatsApp. Add Agentforce for Marketing to automate responses and track conversation engagement. |
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| Reach Users via Mobile App Messaging | Deliver push notifications and in-app messages based on user activity with Mobile App Messaging. Personalize what you send and when with Agentforce for Marketing. |
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| Engage Customers with Rich Messaging | Send interactive messages with images, carousels, and action buttons. Combine it with Agentforce for Marketing to target the right audience and track interactions like read receipts. |
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| Optimize Your Marketing Operations | Tailor your marketing app layout with Page Customization. Apply consistent logos and colors with your brand settings. Configure how your audience interacts with your content with Customer Engagement. |
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