---
schema_version: "1"
id: 08d80bc831266ce23631a121530d48f4fc264d1df1ffeba1c4a400f47415f7ec
title: Discover Marketing Cloud Next Feature Sets with Salesforce Go
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_salesforce_go_feature_sets_ref.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_salesforce_go_feature_sets_ref.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8b0a03d4d24fb71fb7d5a5676e40c84b75243ef4676b372ad97e962478ce9aaa
description: Feature sets organize features and Agentforce tools by the specific marketing goals they support, such as running email campaigns or reaching customers on messaging channels. Each set contains the Marketing Cloud Next features and generative AI capabilities that you need to accomplish a specific job, and shows your configuration progress as you go.
products:
  - Marketing
release: "264"
---
# Discover Marketing Cloud Next Feature Sets with Salesforce Go

Feature sets organize features and Agentforce tools by the specific marketing goals they support, such as running email campaigns or reaching customers on messaging channels. Each set contains the Marketing Cloud Next features and generative AI capabilities that you need to accomplish a specific job, and shows your configuration progress as you go.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:25%">
        <col style="width:50%">
        <col style="width:25%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d26674e57">Feature Set</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d26674e60">What You Can Do</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d26674e63">Included Features</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Feature Set" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e57 ">Drive Results with Email Campaigns</td>

          <td data-label="What You Can Do" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e60 ">Set up email as a core marketing channel to build campaigns, define audiences,
            and measure performance. Use generative AI to optimize send times, generate content,
            and refine.</td>

          <td data-label="Included Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e63 ">
            <ul>
              <li>Email</li>

              <li>Agentforce for Marketing</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Feature Set" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e57 ">Connect with Customers Through SMS</td>

          <td data-label="What You Can Do" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e60 ">Create and send targeted text campaigns to your customers' mobile devices with
            SMS. Combine SMS campaigns with AI-powered insights to target the right audience and
            improve response rates.</td>

          <td data-label="Included Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e63 ">
            <ul>
              <li>SMS</li>

              <li>Agentforce for Marketing</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Feature Set" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e57 ">Build Conversations with WhatsApp</td>

          <td data-label="What You Can Do" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e60 ">Send personalized messages and respond to customers on a channel they already
            use with WhatsApp. Add Agentforce for Marketing to automate responses and track
            conversation engagement.</td>

          <td data-label="Included Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e63 ">
            <ul>
              <li>WhatsApp</li>

              <li>Agentforce for Marketing</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Feature Set" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e57 ">Reach Users via Mobile App Messaging</td>

          <td data-label="What You Can Do" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e60 ">Deliver push notifications and in-app messages based on user activity with
            Mobile App Messaging. Personalize what you send and when with Agentforce for
            Marketing.</td>

          <td data-label="Included Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e63 ">
            <ul>
              <li>Mobile App Messaging</li>

              <li>Agentforce for Marketing</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Feature Set" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e57 ">Engage Customers with Rich Messaging</td>

          <td data-label="What You Can Do" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e60 ">Send interactive messages with images, carousels, and action buttons. Combine it
            with Agentforce for Marketing to target the right audience and track interactions
            like read receipts.</td>

          <td data-label="Included Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e63 ">
            <ul>
              <li>RCS</li>

              <li>Agentforce for Marketing</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Feature Set" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e57 ">Optimize Your Marketing Operations</td>

          <td data-label="What You Can Do" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e60 ">Tailor your marketing app layout with Page Customization. Apply consistent logos
            and colors with your brand settings. Configure how your audience interacts with your
            content with Customer Engagement.</td>

          <td data-label="Included Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d26674e63 ">
            <ul>
              <li>Page Customization</li>

              <li>Brand</li>

              <li>Customer Engagement</li>

            </ul>
          </td>

        </tr>
      </tbody>
    </table>