Some features have limits that impact how much of something you can store or how frequently you can do certain tasks.
Campaigns and Flows
| Resource | GROWTH EDITION | ADVANCED EDITION |
|---|---|---|
| Total active flows | 500 simultaneously active flows | 750 simultaneously active flows |
| Total saved flows | 50,000 saved flows | 50,000 saved flows |
| Versions per flow | 50 versions | 50 versions |
Segments
For more information about limits that apply to segments, see Data 360 Limits and Guidelines.
To estimate your Data 360 consumption, see Data 360 Pricing Calculator.
Content and Messaging
For the latest information about message credits and rates, review Multipliers for Salesforce Message Credits. This chart shows credits based on a yearly contract, but the total number of credits depends on the actual contract length. You can use credits at any time over the course of your contract.
SMS credits aren't included with any Marketing Cloud Next edition, but can be purchased as an add-on.
| Resource | GROWTH EDITION | ADVANCED EDITION |
|---|---|---|
| Salesforce Message Credits - Email | 180,000 credits per year | 360,000 credits per year |
| CMS storage | 10 GB plus 2 GB per user | 10 GB plus 2 GB per user |
Agentic Content
When limits are met, agentic generation features are turned off for all users in the org and are unavailable in the agentic content workspace UI. Usage limits reset on the first of every month at 12:00 AM in the org's local system time. Unused allocations from the previous month don't carry over. For more information, see AI Usage Limits for Agentic Content.
| Resource | GROWTH EDITION | ADVANCED EDITION |
|---|---|---|
| Content generation | 30 per org per month | 30 per org per month |
| Image generation | 10 per org per month | 10 per org per month |
Scoring and Data
| Resource | GROWTH EDITION | ADVANCED EDITION |
|---|---|---|
| Fit scoring rules | 30 rules | 30 rules |
| Engagement scoring rules | 30 rules | 30 rules |
| Scoring models | 1 model | 2 models |
Marketing Objects Limits
Additional Marketing Objects storage can be purchased as an add-on.
| Resource | GROWTH EDITION | ADVANCED EDITION |
|---|---|---|
| Total Marketing Objects storage | 10 GB | 50 GB |
| Engagement scoring rules | 25 | 100 |