One of the things that makes Marketing Cloud Next so powerful is its relationship to Data 360. To prepare your Salesforce org, install and deploy the data kits that include the data model objects (DMOs) that support marketing assets. Then, use identity resolution rulesets to organize and unify your data.
This table lists the data kits that you must install and deploy to get started. The Setup label is used on marketing setup pages, and the package names appear on the installation and data stream deployment pages.
For complete instructions, see Install and Deploy Data.
| Setup Label | Package Name | Details |
|---|---|---|
| Marketing Setup Objects Data Kit | Marketing Cloud Consent Objects |
Contains two data bundles, MarketingSetup_General and SMSAddOn_General. The SMS bundle is required only when using the SMS add-on. |
| Consent Objects Data Kit | UnifiedMessagingConsent | Contains ConsentAuditTrail and MessagingConsent data streams. |
| Flows Integration Data Kit | Salesforce Data 360 - Flow Integration | Contains the Flows data bundle and two Flow Run data streams that work with the Ingestion API. |
| Email Channel Data Kit | MessagingEventsEmailEngagement | Contains a MessagingEventsEmail data stream. |
| SMS Channel Data Kit | MessagingEventsSms | Contains a MessagingEventsSMS data stream. This data kit is only required when using the SMS add-on. |
| WhatsApp Channel Data Kit | UnifiedWhatsAppPackage | Contains a MessagingEventsWhatsApp-WhatsAppEngagement data stream. This data kit is only required when using the WhatsApp add-on. |
| Sales | — | Contains data streams for accounts, leads, and contacts. Access the installation page for this data kit in Data 360 Setup. |
- Deploy Data Kits for Marketing Cloud Next
Data kits contain the objects, fields, and data connections that make Marketing Cloud Next work. Marketing data kits are required for all Marketing Cloud Next users, but the sales data kit is optional based on how you manage your CRM data. - Configure Identity Resolution Rulesets for Marketing Cloud Next
Identity resolution is a critical step to organizing and unifying your data. Usually, when your data originates from many systems, it’s modeled and labeled differently in each place. Identity resolution rulesets define the relationships among data model objects (DMOs) and their fields. After you configure these rules, Data 360 can organize related and duplicate data into unified individual records that marketers can use to target audiences. - Enable Data Governance Permissions for Objects in Marketing Cloud Next
To use Data 360 Data Governance features for Marketing Cloud Next, you need to grant access to the impacted objects according to an access policy.