---
schema_version: "1"
id: 4306bd532f558801cdcc8664684d2775a7a0eb0fee4c8d4761220d54a196bb72
title: Configure Your Marketing Data
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_data_kits_ref.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_data_kits_ref.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 69c82147836472409e83a04de8014f37708803c47ef394e7deaeb4181f43c2e5
description: One of the things that makes Marketing Cloud Next so powerful is its relationship to Data 360. To prepare your Salesforce org, install and deploy the data kits that include the data model objects (DMOs) that support marketing assets. Then, use identity resolution rulesets to organize and unify your data.
products:
  - Marketing
release: "264"
---
# Configure Your Marketing Data

One of the things that makes Marketing Cloud Next so powerful is its relationship to Data 360. To prepare your Salesforce org, install and deploy the data kits that include the data model objects (DMOs) that support marketing assets. Then, use identity resolution rulesets to organize and unify your data.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

This table lists the data kits that you must install and deploy to get started. The Setup label is used on marketing setup pages, and the package names appear on the installation and data stream deployment pages.

For complete instructions, see [Install and Deploy Data](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_data_kits_install_main.htm&release=264.0.0&type=5 "Data kits contain the objects, fields, and data connections that make Marketing Cloud Next work. Marketing data kits are required for all Marketing Cloud Next users, but the sales data kit is optional based on how you manage your CRM data.").

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:25%">
        <col style="width:25%">
        <col style="width:50%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d32992e75">Setup Label</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d32992e78">Package Name</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d32992e81">Details</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Setup Label" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e75 ">Marketing Setup Objects Data Kit</td>

          <td data-label="Package Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e78 ">Marketing Cloud Consent Objects</td>

          <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e81 ">
            <p>Contains two data bundles, MarketingSetup_General and SMSAddOn_General. </p>
            <p style="margin-bottom:0;">The
              SMS bundle is required only when using the SMS add-on.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Setup Label" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e75 ">Consent Objects Data Kit</td>

          <td data-label="Package Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e78 ">UnifiedMessagingConsent</td>

          <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e81 ">Contains ConsentAuditTrail and MessagingConsent data streams.</td>

        </tr>
        <tr class="">
          <td data-label="Setup Label" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e75 ">Flows Integration Data Kit</td>

          <td data-label="Package Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e78 ">Salesforce <span>Data 360</span> - Flow Integration</td>

          <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e81 ">Contains the Flows data bundle and two Flow Run data streams that work with the
            Ingestion API.</td>

        </tr>
        <tr class="">
          <td data-label="Setup Label" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e75 ">Email Channel Data Kit</td>

          <td data-label="Package Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e78 ">MessagingEventsEmailEngagement</td>

          <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e81 ">Contains a MessagingEventsEmail data stream.</td>

        </tr>
        <tr class="">
          <td data-label="Setup Label" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e75 ">SMS Channel Data Kit</td>

          <td data-label="Package Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e78 ">MessagingEventsSms</td>

          <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e81 ">Contains a MessagingEventsSMS data stream. This data kit is only required when
            using the SMS add-on.</td>

        </tr>
        <tr class="">
          <td data-label="Setup Label" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e75 ">WhatsApp Channel Data Kit</td>

          <td data-label="Package Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e78 ">UnifiedWhatsAppPackage</td>

          <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e81 ">Contains a MessagingEventsWhatsApp-WhatsAppEngagement data stream. This data kit
            is only required when using the WhatsApp add-on.</td>

        </tr>
        <tr class="">
          <td data-label="Setup Label" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e75 ">Sales</td>

          <td data-label="Package Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e78 ">—</td>

          <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d32992e81 ">Contains data streams for accounts, leads, and contacts. Access the installation
            page for this data kit in <span>Data 360</span> Setup.</td>

        </tr>
      </tbody>
    </table>

- **[Deploy Data Kits for Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_data_kits_install_main.htm&release=264.0.0&type=5)**  
    Data kits contain the objects, fields, and data connections that make Marketing Cloud Next work. Marketing data kits are required for all Marketing Cloud Next users, but the sales data kit is optional based on how you manage your CRM data.
- **[Configure Identity Resolution Rulesets for Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_data_identity_resolution.htm&release=264.0.0&type=5)**  
    Identity resolution is a critical step to organizing and unifying your data. Usually, when your data originates from many systems, it’s modeled and labeled differently in each place. Identity resolution rulesets define the relationships among data model objects (DMOs) and their fields. After you configure these rules, Data 360 can organize related and duplicate data into unified individual records that marketers can use to target audiences.
- **[Enable Data Governance Permissions for Objects in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_enable_data_governance.htm&release=264.0.0&type=5)**  
    To use Data 360 Data Governance features for Marketing Cloud Next, you need to grant access to the impacted objects according to an access policy.