Create alternate versions of generated content to test different creative directions,
audiences, or locales while keeping the same campaign context and grounding. Make targeted
edits, update images, change personalization options, generate a localized variant, or create
other options with differing subject lines. For example, if your marketing brief or prompt
defines more than one audience, you can request to generate a variant with a unique style, tone,
and data strategy for each audience.
Required Editions
View supported
editions.
| User Permissions Needed |
| To create or edit content: |
Marketing Cloud Manager permission set
AND
any CMS workspace contributor
role
|
| To publish or unpublish content: |
Marketing Cloud Manager permission set
AND
a CMS workspace contributor role
of content admin or content manager
|
-
Open the workspace that contains the messages you want to vary.
-
Select a message and create a variant.
- Ask the agent to create variants. For example, enter a prompt such as
Generate two new email messages for Audience 1 and Audience 2. The tone for
Audience 1 should be conversational and the tone for Audience 2 should be
professional.
- Make edits, image updates, or personalization changes to create an alternate
version of the message.
-
Review and refine each variant as needed before you publish.
You can publish one or more approved variants to Salesforce CMS so they're available to use
in campaigns for testing or specific audience targeting. See Preview and Publish Content.
