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Create and Manage Multi-Channel Agentic Content Blocks

Reuse shared campaign content across email, SMS, MMS, and RCS messages using content blocks. Maintain consistency across channels for shared assets, such as footers, logos, legal text, and promotional offers. Create channel-specific variants when an audience or channel requires distinct formatting or a simplified layout.

Required Editions

View supported editions.

User Permissions Needed
To create or edit content:

Marketing Cloud Manager permission set

AND

any CMS workspace contributor role
To publish or unpublish content:

Marketing Cloud Manager permission set

AND

a CMS workspace contributor role of content admin or content manager

Create and Publish a Multi-Channel Agentic Content Block

Create a content block, add shared components, and publish the block for email, SMS, MMS, and RCS.

  1. In the workspace sidebar, select Content Blocks.
  2. To create a content block, click + in the Content Blocks sidebar, select your target channels (email, SMS, MMS, and RCS), and click Create block.
    The Source panel and channel renditions appear on the canvas.
  3. To build the content block, click a component or drag it into the Source panel or onto a canvas card.
  4. If a channel needs an adjusted copy or layout, create a variant. If all channels use the same content, publish the block. See Create a Content Variant (Optional).
  5. To publish the completed block, click Publish and follow the steps in Preview and Publish Content.

Create a Content Variant (Optional)

Create a content variant when a channel or audience requires changes to the shared content.

  1. On the canvas, right-click the content block and select Clone.
  2. Select the cloned block.
  3. Modify or remove the components that require changes, such as copy, images, or buttons.
    Note
    Note When you clone a content block, sections that you don't modify remain connected to the original source block. Updates to the original block update those unchanged sections across channels. Sections that you modify in the clone keep their custom content.