---
schema_version: "1"
id: ec9cabcf782cb052ae6e5fc359d204038af042e6567876131da30b8818d1c220
title: Create and Manage Multi-Channel Agentic Content Blocks
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_ac_create_multichannel_content_block.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_create_multichannel_content_block.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bfec765944ae7f030a7df5dbd7cdd0eac1a193438889f750075903874c8417d3
description: Reuse shared campaign content across email, SMS, MMS, and RCS messages using content blocks. Maintain consistency across channels for shared assets, such as footers, logos, legal text, and promotional offers. Create channel-specific variants when an audience or channel requires distinct formatting or a simplified layout.
products:
  - Marketing
release: "264"
---
# Create and Manage Multi-Channel Agentic Content Blocks

Reuse shared campaign content across email, SMS, MMS, and RCS messages using content blocks. Maintain consistency across channels for shared assets, such as footers, logos, legal text, and promotional offers. Create channel-specific variants when an audience or channel requires distinct formatting or a simplified layout.

### Required Editions

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d64888e47">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d64888e47 ">To create or edit content:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d64888e47 ">
              <p>Marketing Cloud Manager permission set </p>
              <p>AND</p>
              <p style="margin-bottom:0;">any CMS workspace contributor
                role</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d64888e47 ">To publish or unpublish content:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d64888e47 ">
              <p>Marketing Cloud Manager permission set </p>
              <p>AND</p>
              <p style="margin-bottom:0;">a CMS workspace contributor role
                of content admin or content manager</p>
            </td>

          </tr>
        </tbody>
      </table>

## Create and Publish a Multi-Channel Agentic Content Block

Create a content block, add shared components, and publish the block for email, SMS, MMS, and RCS.

1. In the workspace sidebar, select **Content Blocks**.
2. To create a content block, click **+** in the Content Blocks sidebar, select your target channels (email, SMS, MMS, and RCS), and click **Create block**.
    
    The Source panel and channel renditions appear on the canvas.
3. To build the content block, click a component or drag it into the Source panel or onto a canvas card.
4. If a channel needs an adjusted copy or layout, create a variant. If all channels use the same content, publish the block. See [Create a Content Variant (Optional)](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_create_multichannel_content_block.htm&release=264.0.0&type=5 "Create a content variant when a channel or audience requires changes to the shared content.").
5. To publish the completed block, click **Publish** and follow the steps in [Preview and Publish Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_preview_publish.htm&release=264.0.0&type=5 "Preview content across devices and locales, preview personalization as a specific recipient, and send test emails before you publish. Publish content from your content workspace to Salesforce CMS so that it's available to use in campaigns.").

## Create a Content Variant (Optional)

Create a content variant when a channel or audience requires changes to the shared content.

1. On the canvas, right-click the content block and select **Clone**.
2. Select the cloned block.
3. Modify or remove the components that require changes, such as copy, images, or buttons.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)
    
    Note When you clone a content block, sections that you don't modify remain connected to the original source block. Updates to the original block update those unchanged sections across channels. Sections that you modify in the clone keep their custom content.