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Journey Decisioning: Let AI Choose the Next Best Step

It can be hard to identify the best next step for all of the people who move through your automated journeys. The trusted tools in Marketing Cloud Engagement+ handle that difficult processing task for you. Platform tools like Agent Builder and Flow Builder ensure that your marketers, prospects, and customers each have an ideal customer journey.

Required Editions

Available in: Marketing Cloud Engagement Pro+, Corporate+, or Enterprise+ Editions.

Eligibility

Checkmark icon Any Engagement customer with access to Marketing Cloud Next can create an agent and connect journeys in Flow Builder.

Before you get started with Journey Decisioning, identify a good first use case. Here are some guidelines to use while selecting a test case.

  • Select an existing scenario where you can build a basic experience or a portion of a complex one.
  • Choose a journey that processes fewer than 20,000 people per day.
  • Make sure that the scenario can tolerate a data refresh of up to one hour.
  • Ideally, your grounding data is available in Data 360. If you haven’t started data ingestion yet, start by connecting data extensions to Data 360.

Find Out How

These Salesforce Help topics describe how to get started with Agentforce and Flow Builder. For more information about your first days with Marketing Cloud Engagement+, check out the 60-Day Guide Deck.