Get Started with Marketing Cloud Engagement+

With Marketing Cloud Engagement+, you gain access to the next-generation features of Marketing Cloud Next. You also keep all of the campaigns, data extensions, and journeys that you’ve created over the years in Marketing Cloud Engagement. It’s the best of both worlds!

Learn More Access the Features of Marketing Cloud Engagement+ Where to Start with Marketing Cloud Engagement+ Message Sending Recommendations	Configure Your Account Connect Marketing Cloud Engagement Set Up Marketing Performance Configure Data 360 Components Assign User Access Synchronize Data Extensions Set Up Business Units Configure Test Environments	Get to Know Campaigns and Flows Add a Journey to a Campaign Send Flow Members to a Journey Create and Use the Journey Decisioning Agent Marketing Cloud Next: How Campaigns and Flows Work Together Marketing Cloud Next: Working with Campaigns and Flows Marketing Cloud Next: Comparison of Flow Types
Analyze Send and Engagement Data Unified Reporting Concepts and Terminology View Engagement and Delivery Data Create Custom Analytics Reports Key Data Model Object Fields for Reporting Troubleshoot Reporting Issues	Understand Your Marketing Spend Track Message Usage in Digital Wallet Salesforce Message Credits	Discover Additional Resources Video Library for Marketing Cloud Engagement+ Salesforce Help: Marketing Cloud Next Trailhead: Discover Salesforce Marketing Solutions

• Access the Features of Marketing Cloud Engagement+
  Marketing Cloud Engagement+ unifies your existing Marketing Cloud Engagement data with the Salesforce Platform. This integration enhances your marketing efforts by giving you access to more features, and by giving you a single view of your overall marketing program. You can access these features and capabilities from your existing Marketing Cloud Engagement account, or directly through the Salesforce Platform.
• Recommendations for Message Sending
  With Marketing Cloud Engagement+, you can continue to send messages by using the Engagement apps you know and love, such as Email Studio, Mobile Studio, and Journey Builder. You can also augment and extend your existing marketing programs by using Salesforce Platform tools such as Flow Builder to send your messages. The right product to use depends on your objectives and use case.
• Configure Marketing Cloud Engagement+
  Before your marketing team can access the next-generation features of Marketing Cloud Next, complete these setup steps. For many customers, the setup process takes about 1–2 hours to complete.
• Business Units in Marketing Cloud Engagement+
  Use business units in Marketing Cloud Engagement+ to scale and control your brand and your marketing activities. Business units make it possible for divisions within an organization to focus on their own marketing objectives, while also enabling reporting and access control across the entire enterprise.
• Working with Data Extensions
  Bring the data from your existing Marketing Cloud Engagement data extensions into Data 360. Your data can power the next-generation marketing capabilities of Marketing Cloud Next, including drag-and-drop segmentation, custom reporting, and flows with the power of Agentforce.
• Working with Campaigns and Flows in Marketing Cloud Engagement+
  Supercharge your Engagement content by adding it to campaigns and orchestrating it with flows.
• Unified Reporting Tools in Marketing Cloud Engagement+
  Marketing Cloud Engagement+ includes two reporting tools that give you deep insights into your sending and engagement data. These reports include data from Marketing Cloud Engagement and Marketing Cloud Next.
• Track Message Credit Usage in Digital Wallet
  Use the consumption cards in Digital Wallet to see how many messages your organization has sent with Marketing Cloud Engagement+.
• Video Library for Marketing Cloud Engagement+
  Accelerate your marketing journey with video walkthroughs that spotlight important features and setup steps for Marketing Cloud Engagement.