---
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title: Get Started with Marketing Cloud Engagement+
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mke_learning_map.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mke_learning_map.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0aec6f32ce58dd8fe0e252c4412e75172250020e70e6cec0e8715c97454acb50
description: With Marketing Cloud Engagement+, you gain access to the next-generation features of Marketing Cloud Next. You also keep all of the campaigns, data extensions, and journeys that you’ve created over the years in Marketing Cloud Engagement. It’s the best of both worlds!
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Get Started with Marketing Cloud Engagement+

With Marketing Cloud Engagement+, you gain access to the next-generation features of Marketing Cloud Next. You also keep all of the campaigns, data extensions, and journeys that you’ve created over the years in Marketing Cloud Engagement. It’s the best of both worlds!

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            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/learning_maps/lm_start.png" alt="A circle with a forward arrow in the center, representing a starting point"></span>
            </p>
            <p><strong>Learn More</strong></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_access_features.htm&amp;release=264.0.0&amp;type=5" title="Marketing Cloud Engagement+ unifies your existing Marketing Cloud Engagement data with the Salesforce Platform. This integration enhances your marketing efforts by giving you access to more features, and by giving you a single view of your overall marketing program. You can access these features and capabilities from your existing Marketing Cloud Engagement account, or directly through the Salesforce Platform.">Access the Features of Marketing
                Cloud Engagement+</a></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_where_to_start.htm&amp;release=264.0.0&amp;type=5" title="To find out which next-generation marketing features are the best first steps for you, consider whether you already use Data 360 or Journey Builder. Think through which features are likely to bring the most value based on the entities and assets that you already have.">Where to Start with Marketing
                Cloud Engagement+</a></p>
            <p style="margin-bottom:0;"><a href="https://help.salesforce.com/s/articleView?id=mktg.mceplus_sending_recommendations.htm&amp;release=264.0.0&amp;type=5" title="With Marketing Cloud Engagement+, you can continue to send messages by using the Engagement apps you know and love, such as Email Studio, Mobile Studio, and Journey Builder. You can also augment and extend your existing marketing programs by using Salesforce Platform tools such as Flow Builder to send your messages. The right product to use depends on your objectives and use case.">Message Sending Recommendations</a></p>
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            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/learning_maps/lm_build_1.png" alt="A circle with a wrench in the center, representing configuring your account"></span>
            </p>
            <p><strong>Configure Your Account</strong></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_configure_connect_mce.htm&amp;release=264.0.0&amp;type=5" title="Start the setup process by identifying the Marketing Cloud Engagement account to connect to Marketing Cloud Next.">Connect Marketing Cloud
                Engagement</a></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_configure_marketing_performance.htm&amp;release=264.0.0&amp;type=5" title="Configure the Marketing Performance dashboards to give your marketing team deep insights into the performance of their campaigns.">Set Up Marketing
                Performance</a></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_configure_data_360.htm&amp;release=264.0.0&amp;type=5" title="Integrate your Marketing Cloud Engagement data with Data 360. Data 360 uses the data to create unified customer profiles, evaluate conditions in flows, and personalize your message content.">Configure <span>Data 360</span> Components</a></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_configure_user_access.htm&amp;release=264.0.0&amp;type=5" title="Create accounts for your marketing users and assign them the permissions that they need to complete their work.">Assign User Access</a></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_data_ext.htm&amp;release=264.0.0&amp;type=5" title="Bring the data from your existing Marketing Cloud Engagement data extensions into Data 360. Your data can power the next-generation marketing capabilities of Marketing Cloud Next, including drag-and-drop segmentation, custom reporting, and flows with the power of Agentforce.">Synchronize Data Extensions</a></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_business_units.htm&amp;release=264.0.0&amp;type=5" title="Use business units in Marketing Cloud Engagement+ to scale and control your brand and your marketing activities. Business units make it possible for divisions within an organization to focus on their own marketing objectives, while also enabling reporting and access control across the entire enterprise.">Set Up Business Units</a></p>
            <p style="margin-bottom:0;"><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_configure_test_environments.htm&amp;release=264.0.0&amp;type=5" title="Marketing Cloud Next and Marketing Cloud Engagement use different approaches to non-production environments, also known as sandbox or test environments. If your organization uses Marketing Cloud Engagement+, these different approaches impact the way that you test your marketing programs.">Configure Test
                Environments</a></p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/learning_maps/lm_extend_1.png" alt="A circle with four arrows pointing in four directions, representing extending your capabilities"></span>
            </p>
            <p><strong>Get to Know Campaigns and Flows</strong></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_journey_campaign_add.htm&amp;release=264.0.0&amp;type=5" title="Organize your existing journeys in Marketing Cloud Next by adding them to campaigns. Adding your campaigns to journeys is a great way to view all of your journeys that are related to a specific theme or objective.">Add a Journey to a Campaign</a></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_flow_send_journey.htm&amp;release=264.0.0&amp;type=5" title="With Marketing Cloud Engagement+, you can send customers from your flows into existing Engagement journeys.">Send
                Flow Members to a Journey</a></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mceplus_journey_decisioning.htm&amp;release=264.0.0&amp;type=5" title="Harness the power of Agentforce in your journeys with the Journey Decisioning agent. The agent dynamically assigns the best customer journey and creates custom content for each individual based on real-time behavior profile details and context.">Create and Use the Journey Decisioning Agent</a></p>
            <p><span>Marketing Cloud Next</span>: <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_flows_concepts.htm&amp;language=en_US" target="_blank">How Campaigns and Flows Work Together</a></p>
            <p><span>Marketing Cloud Next</span>: <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_working.htm&amp;language=en_US" target="_blank">Working with Campaigns and Flows</a></p>
            <p style="margin-bottom:0;"><span>Marketing Cloud Next</span>: <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_flow_types_compare.htm&amp;language=en_US" target="_blank">Comparison of Flow Types</a></p>
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            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/learning_maps/lm_data_2.png" alt="A circle with a bar chart inside it, representing reports and dashboards"></span>
            </p>
            <p><strong>Analyze Send and Engagement Data</strong></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_unified_reporting_terms.htm&amp;release=264.0.0&amp;type=5" title="The unified reporting suite in Marketing Cloud Engagement+ is built on the Salesforce Platform. It uses some concepts and terms that might be unfamiliar to existing Marketing Cloud Engagement users.">Unified
                Reporting Concepts and Terminology</a></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_unified_reporting_marketing_performance_overview.htm&amp;release=264.0.0&amp;type=5" title="The Marketing Performance Dashboard gives you real-time send, engagement, and deliverability data for the messages you send by using Marketing Cloud Engagement and Marketing Cloud Next.">View Engagement and Delivery
                Data</a></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_unified_reporting_custom_reports_create.htm&amp;release=264.0.0&amp;type=5" title="The unified reporting system in Marketing Cloud Engagement+ includes powerful analytics tools that you can use to create custom reports anytime you need them. In these reports, you can select the data you want to report on, filter it to meet your needs, and create visualizations, without writing a single line of code.">Create
                Custom Analytics Reports</a></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_unified_reporting_key_dmo_fields.htm&amp;release=264.0.0&amp;type=5" title="The unified reporting system for Marketing Cloud Next for Engagement uses a unified data model that’s shared across the Salesforce Platform. Some of the terms, fields, and values in the unified system are unfamiliar to Marketing Cloud Engagement customers. As a marketer, it’s helpful to understand the Data Model Objects (DMOs) that you’re most likely to encounter when you build reports using the unified reporting system.">Key Data Model Object Fields for
                Reporting</a></p>
            <p style="margin-bottom:0;"><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_unified_reporting_troubleshoot.htm&amp;release=264.0.0&amp;type=5" title="Troubleshoot common reporting issues to resolve discrepancies and ensure accurate marketing performance data in Marketing Cloud Engagement+.">Troubleshoot Reporting
                Issues</a></p>
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          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/learning_maps/lm_optimize_1.png" alt="A circle with line chart inside it, representing data analysis"></span>
            </p>
            <p><strong>Understand Your Marketing Spend</strong></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mceplus_dw_consumption_cards_view.htm&amp;release=264.0.0&amp;type=5" title="Use the consumption cards in Digital Wallet to see how many messages your organization has sent with Marketing Cloud Engagement+.">Track
                Message Usage in Digital Wallet</a></p>
            <p style="margin-bottom:0;"><a href="https://help.salesforce.com/s/articleView?id=mktg.mceplus_dw_message_credits.htm&amp;release=264.0.0&amp;type=5" title="As a Marketing Cloud Engagement customer with Marketing Cloud Next, you consume Salesforce message credits every time you send a message from Marketing Cloud Next or Marketing Cloud Engagement.">Salesforce Message Credits</a></p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/learning_maps/lm_learn_end_1.png" alt="A circle with an open book inside it, representing learning"></span>
            </p>
            <p><strong>Discover Additional Resources</strong></p>
            <p><a href="https://help.salesforce.com/s/articleView?id=mktg.mke_video_library.htm&amp;release=264.0.0&amp;type=5" title="Accelerate your marketing journey with video walkthroughs that spotlight important features and setup steps for Marketing Cloud Engagement.">Video Library for Marketing Cloud Engagement+</a></p>
            <p><em>Salesforce Help</em>: <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_main.htm&amp;language=en_US" target="_blank">Marketing Cloud Next</a></p>
            <p style="margin-bottom:0;"><em>Trailhead</em>: <a href="https://trailhead.salesforce.com/content/learn/modules/salesforce-marketing-cloud-quick-look/discover-salesforce-marketing-solutions" target="_blank">Discover Salesforce Marketing Solutions</a></p>
          </td>

        </tr>
      </tbody>
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- **[Access the Features of Marketing Cloud Engagement+](https://help.salesforce.com/s/articleView?id=mktg.mke_access_features.htm&release=264.0.0&type=5)**  
    Marketing Cloud Engagement+ unifies your existing Marketing Cloud Engagement data with the Salesforce Platform. This integration enhances your marketing efforts by giving you access to more features, and by giving you a single view of your overall marketing program. You can access these features and capabilities from your existing Marketing Cloud Engagement account, or directly through the Salesforce Platform.
- **[Recommendations for Message Sending](https://help.salesforce.com/s/articleView?id=mktg.mceplus_sending_recommendations.htm&release=264.0.0&type=5)**  
    With Marketing Cloud Engagement+, you can continue to send messages by using the Engagement apps you know and love, such as Email Studio, Mobile Studio, and Journey Builder. You can also augment and extend your existing marketing programs by using Salesforce Platform tools such as Flow Builder to send your messages. The right product to use depends on your objectives and use case.
- **[Configure Marketing Cloud Engagement+](https://help.salesforce.com/s/articleView?id=mktg.mke_configure.htm&release=264.0.0&type=5)**  
    Before your marketing team can access the next-generation features of Marketing Cloud Next, complete these setup steps. For many customers, the setup process takes about 1–2 hours to complete.
- **[Business Units in Marketing Cloud Engagement+](https://help.salesforce.com/s/articleView?id=mktg.mke_business_units.htm&release=264.0.0&type=5)**  
    Use business units in Marketing Cloud Engagement+ to scale and control your brand and your marketing activities. Business units make it possible for divisions within an organization to focus on their own marketing objectives, while also enabling reporting and access control across the entire enterprise.
- **[Working with Data Extensions](https://help.salesforce.com/s/articleView?id=mktg.mke_data_ext.htm&release=264.0.0&type=5)**  
    Bring the data from your existing Marketing Cloud Engagement data extensions into Data 360. Your data can power the next-generation marketing capabilities of Marketing Cloud Next, including drag-and-drop segmentation, custom reporting, and flows with the power of Agentforce.
- **[Working with Campaigns and Flows in Marketing Cloud Engagement+](https://help.salesforce.com/s/articleView?id=mktg.mke_campaigns_journeys.htm&release=264.0.0&type=5)**  
    Supercharge your Engagement content by adding it to campaigns and orchestrating it with flows.
- **[Unified Reporting Tools in Marketing Cloud Engagement+](https://help.salesforce.com/s/articleView?id=mktg.mke_unified_reporting.htm&release=264.0.0&type=5)**  
    Marketing Cloud Engagement+ includes two reporting tools that give you deep insights into your sending and engagement data. These reports include data from Marketing Cloud Engagement and Marketing Cloud Next.
- **[Track Message Credit Usage in Digital Wallet](https://help.salesforce.com/s/articleView?id=mktg.mceplus_dw_consumption_cards_view.htm&release=264.0.0&type=5)**  
    Use the consumption cards in Digital Wallet to see how many messages your organization has sent with Marketing Cloud Engagement+.
- **[Video Library for Marketing Cloud Engagement+](https://help.salesforce.com/s/articleView?id=mktg.mke_video_library.htm&release=264.0.0&type=5)**  
    Accelerate your marketing journey with video walkthroughs that spotlight important features and setup steps for Marketing Cloud Engagement.