Marketing Cloud Intelligence Data Pipelines offers multiple tools for harmonizing your data. Because you can upload data from various sources, you need a way to merge the data and provide a complete view of your marketing activity. In most cases, no single data source holds all relevant data on a marketing event or campaign. The data is shared by the multiple platforms that digital marketers use to do things like promoting the campaign on multiple channels. To analyze the full picture, harmonize data from all sources into one. If data isn’t harmonized, you must analyze each source individually—making it a challenge to gain insights quickly and efficiently.
The MDP data model is marketing oriented and facilitates natural harmonization of marketing data from multiple sources. Another option is to use data harmonization tools, like the harmonization center, calculated dimensions and measurements, and Data Fusion.
- MDP Harmonize Data with the Harmonization Center
The Harmonization Center in the Harmonize tab, unifies, enriches, and validates your data in one place. In the Harmonization Center, create and manage your naming convention patterns, classifications, and harmonized dimensions. - Parent-Child Connections in MDP
A parent-child connection describes a case where two or more data streams are linked by a matching entity key. This connection establishes hierarchical dependencies between entities, allowing for grouping at various granular levels such as campaign, media buy, or creative. Matching entity keys between the data streams are required to establish a parent-child relationship. - MDP Fusing Data Between Datasets
Data fusion creates a link between dimensions that don’t already have a data model relationship between them.