---
schema_version: "1"
id: d4524ddb99e9748d8dd6c19de9fd038e8e1b6a0ed721f5072a3e010453441442
title: MDP Harmonize Your Data
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcidp_harmonize.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcidp_harmonize.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f109a6d4ca906b5fa19f331289172c07c8d2243d97c7df61a098727da84854f1
description: Marketing Cloud Intelligence Data Pipelines offers multiple tools for harmonizing your data. Because you can upload data from various sources, you need a way to merge the data and provide a complete view of your marketing activity. In most cases, no single data source holds all relevant data on a marketing event or campaign. The data is shared by the multiple platforms that digital marketers use to do things like promoting the campaign on multiple channels. To analyze the full picture, harmonize data from all sources into one. If data isn’t harmonized, you must analyze each source individually—making it a challenge to gain insights quickly and efficiently.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# MDP Harmonize Your Data

Marketing Cloud Intelligence Data Pipelines offers multiple tools for harmonizing your data. Because you can upload data from various sources, you need a way to merge the data and provide a complete view of your marketing activity. In most cases, no single data source holds all relevant data on a marketing event or campaign. The data is shared by the multiple platforms that digital marketers use to do things like promoting the campaign on multiple channels. To analyze the full picture, harmonize data from all sources into one. If data isn’t harmonized, you must analyze each source individually—making it a challenge to gain insights quickly and efficiently.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mcidp-264-0-0-production-enus/6ea21a7c-b623-43b5-9bb1-3174d8e8301e/images/icon_note.png)

Note Creating a new help portal takes time. We're in the process of creating all the necessary topics for MDP. New content will become available over the next several months.

The MDP data model is marketing oriented and facilitates natural harmonization of marketing data from multiple sources. Another option is to use data harmonization tools, like the harmonization center, calculated dimensions and measurements, and Data Fusion.

- **[MDP Harmonize Data with the Harmonization Center](https://help.salesforce.com/s/articleView?id=mktg.mcidp_harmonize_center.htm&release=264.0.0&type=5)**  
    The Harmonization Center in the Harmonize tab, unifies, enriches, and validates your data in one place. In the Harmonization Center, create and manage your naming convention patterns, classifications, and harmonized dimensions.
- **[Parent-Child Connections in MDP](https://help.salesforce.com/s/articleView?id=mktg.mcidp_harmonize_parentchild.htm&release=264.0.0&type=5)**  
    A parent-child connection describes a case where two or more data streams are linked by a matching entity key. This connection establishes hierarchical dependencies between entities, allowing for grouping at various granular levels such as campaign, media buy, or creative. Matching entity keys between the data streams are required to establish a parent-child relationship.
- **[MDP Fusing Data Between Datasets](https://help.salesforce.com/s/articleView?id=mktg.mcidp_harmonize_fusion.htm&release=264.0.0&type=5)**  
    Data fusion creates a link between dimensions that don’t already have a data model relationship between them.