Use YouTube ads to discover videos in various ways: by searching on the YouTube search page, clicking suggested videos on the watch page, or choosing a video from the homepage feed. You can use YouTube ads to advertise more effectively to people who are searching for your product or brand. The YouTube ads connector is a display connector with a data lag of one day.
Additional Information for the YouTube Ads Connector:
- YouTube ads connector pulls data from the Google Ads API.
- Precision issues could be present in Video Completion measurements resulting in slight discrepancies in the data.
- You could experience discrepancies in the video completion percentage (%) Measurement.
Marketing Cloud Intelligence Data Pipelines calculates Video Completion % differently than YouTube. YouTube
has two TrueView Video Ad Formats – In-stream and In-discovery (FKA – In-display), and a
different calculation is performed for each format:
- For In-stream: % * impressions / 100
- For In-discovery: % * video views / 100
Marketing Cloud Intelligence Data Pipelines calculates both of these formats as In-Stream format.
- Use an IF formula based on the Media Buy Name to differentiate between the two streams, for
example:
Video Completion 75%:
IF(csv['media_buy_name'] contains 'InDiscovery', NUMBER(csv['video_completions_75']*csv['video_views']/csv['impressions'], csv['video_completions_75'])
- Create a YouTube Ads Custom Data Stream in Marketing Cloud Intelligence Data Pipelines
To track and view YouTube ads, create a YouTube ads data stream.