---
schema_version: "1"
id: a9ed2acda3a951f5ddda2f0c08e46b1ccfc7fa340a4582e8f3ebd66df5f3d834
title: YouTube Ads API Connector in Marketing Cloud Intelligence Data Pipelines
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcidp_data_streams_api_connect_yt.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcidp_data_streams_api_connect_yt.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6f27ac2a7a93e0d1d0222b2683efbbda8cebea30c84543d9321ac634261ebb90
description: "Use YouTube ads to discover videos in various ways: by searching on the YouTube search page, clicking suggested videos on the watch page, or choosing a video from the homepage feed. You can use YouTube ads to advertise more effectively to people who are searching for your product or brand. The YouTube ads connector is a display connector with a data lag of one day."
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# YouTube Ads API Connector in Marketing Cloud Intelligence Data Pipelines

Use YouTube ads to discover videos in various ways: by searching on the YouTube search page, clicking suggested videos on the watch page, or choosing a video from the homepage feed. You can use YouTube ads to advertise more effectively to people who are searching for your product or brand. The YouTube ads connector is a display connector with a data lag of one day.

**Additional Information for the YouTube Ads Connector**:

- YouTube ads connector pulls data from the Google Ads API.
- Precision issues could be present in Video Completion measurements resulting in slight discrepancies in the data.
- You could experience discrepancies in the video completion percentage (%) Measurement. Marketing Cloud Intelligence Data Pipelines calculates Video Completion % differently than YouTube. YouTube has two TrueView Video Ad Formats – In-stream and In-discovery (FKA – In-display), and a different calculation is performed for each format:
    
    - For In-stream: % \* impressions / 100
    - For In-discovery: % \* video views / 100
    
    Marketing Cloud Intelligence Data Pipelines calculates both of these formats as In-Stream format.
- Use an IF formula based on the Media Buy Name to differentiate between the two streams, for example:
    
    Video Completion 75%:
    
    `IF(csv['media_buy_name'] contains 'InDiscovery', NUMBER(csv['video_completions_75']*csv['video_views']/csv['impressions'], csv['video_completions_75'])`

- **[Create a YouTube Ads Custom Data Stream in Marketing Cloud Intelligence Data Pipelines](https://help.salesforce.com/s/articleView?id=mktg.mcidp_data_streams_api_connect_ytcustom_create.htm&release=264.0.0&type=5)**  
    To track and view YouTube ads, create a YouTube ads data stream.