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Feature Availability by Account Engagement Edition

Marketing Cloud Account Engagement is sold in four editions: Growth, Plus, Advanced, and Premium. All editions require Salesforce Enterprise or Unlimited Edition. Certain features require extra SKUs, licenses, or add-ons.

Access to Marketing Cloud Next

Each Account Engagement edition includes access to certain next-gen features. To use those features, you also need a Data 360 license and the required credits to support your agentic marketing efforts. Data 360 is available through various SKUs including the no-cost Salesforce Foundations SKU.

Note
Note Some Salesforce resources refer to these combined editions as Marketing Cloud Account Engagement+, to indicate that next-gen features are available. However, that name doesn't appear on your order form or contract. If your edition includes the suffix -LP, it means that your edition is no longer sold and doesn't include next-gen access. To confirm your edition and access, contact your account executive.

For a complete list of available features and limits for API, content, and data, expand the comparison tables on the Pricing page.

Growth Edition

Standard B2B marketing functionality is included with Account Engagement Growth Edition. Here are a few highlights from that feature set.

  • Marketing Cloud Next Growth Edition
  • Agentforce Campaign Creation
  • Engagement Studio automation
  • Personalization and dynamic content
  • Unlimited email marketing
  • Forms, form handlers, and landing pages (up to 50 per type)
  • Testing tools for email and landing pages
  • Lead scoring and grading

Plus Edition

In addition to the standard functionality in Growth Edition, Account Engagement Plus Edition includes these features.

  • Marketing Cloud Next Advanced Edition
  • Unlimited forms, form handlers, and landing pages
  • Google Ads integration
  • Rule-based account scoring
  • B2B Marketing Analytics dashboards

Advanced Edition

Account Engagement Advanced Edition includes the previously named functionality as well as these tools for more complex organizations.

  • Marketing Cloud Next Advanced Edition
  • Business units
  • Customer roles and permissions
  • Dedicated IP address
  • Developer sandbox

Premium Edition

Premium Edition includes these features along with all of the functionality from other editions.

  • Marketing Cloud Next Advanced Edition
  • Premier Success Plan
  • Bring Your Own Encryption Keys

Add-Ons

Some features require an add-on to your base edition. For additional customer support, you can add the Premier Success Plan to any edition.

  • SMS
  • WhatsApp
  • Engagement History Dashboards
  • Sales Emails and Alerts—this add-on includes access to Distributed Marketing and Alerts and Unified Engagement History Dashboards in Marketing Cloud Next. Extra licenses for these next-gen tools are available for purchase.

A complete list of add-ons and limits is provided in the comparison tables on the Pricing page.