---
schema_version: "1"
id: 2f9d89c37a2ebe85272011dda7c9201a8c599bb09ed8f1ccad53bd56c1e415ed
title: Feature Availability by Account Engagement Edition
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcae_editions.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcae_editions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 460c11d9f3ff4e679db165f00f5be9423d82d0f9c32dae560837d18eae852ef8
description: "Marketing Cloud Account Engagement is sold in four editions: Growth, Plus, Advanced, and Premium. All editions require Salesforce Enterprise or Unlimited Edition. Certain features require extra SKUs, licenses, or add-ons."
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Feature Availability by Account Engagement Edition

Marketing Cloud Account Engagement is sold in four editions: Growth, Plus, Advanced, and Premium. All editions require Salesforce Enterprise or Unlimited Edition. Certain features require extra SKUs, licenses, or add-ons.

## Access to Marketing Cloud Next

Each Account Engagement edition includes access to certain next-gen features. To use those features, you also need a Data 360 license and the required credits to support your agentic marketing efforts. Data 360 is available through various SKUs including the no-cost Salesforce Foundations SKU.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note Some Salesforce resources refer to these combined editions as Marketing Cloud Account Engagement+, to indicate that next-gen features are available. However, that name doesn't appear on your order form or contract. If your edition includes the suffix **\-LP**, it means that your edition is no longer sold and doesn't include next-gen access. To confirm your edition and access, contact your account executive.

For a complete list of available features and limits for API, content, and data, expand the comparison tables on [the Pricing page](https://www.salesforce.com/marketing/b2b-automation/pricing/).

## Growth Edition

Standard B2B marketing functionality is included with Account Engagement Growth Edition. Here are a few highlights from that feature set.

- Marketing Cloud Next Growth Edition
- Agentforce Campaign Creation
- Engagement Studio automation
- Personalization and dynamic content
- Unlimited email marketing
- Forms, form handlers, and landing pages (up to 50 per type)
- Testing tools for email and landing pages
- Lead scoring and grading

## Plus Edition

In addition to the standard functionality in Growth Edition, Account Engagement Plus Edition includes these features.

- Marketing Cloud Next Advanced Edition
- Unlimited forms, form handlers, and landing pages
- Google Ads integration
- Rule-based account scoring
- B2B Marketing Analytics dashboards

## Advanced Edition

Account Engagement Advanced Edition includes the previously named functionality as well as these tools for more complex organizations.

- Marketing Cloud Next Advanced Edition
- Business units
- Customer roles and permissions
- Dedicated IP address
- Developer sandbox

## Premium Edition

Premium Edition includes these features along with all of the functionality from other editions.

- Marketing Cloud Next Advanced Edition
- Premier Success Plan
- Bring Your Own Encryption Keys

## Add-Ons

Some features require an add-on to your base edition. For additional customer support, you can add the Premier Success Plan to any edition.

- SMS
- WhatsApp
- Engagement History Dashboards
- Sales Emails and Alerts—this add-on includes access to Distributed Marketing and Alerts and Unified Engagement History Dashboards in Marketing Cloud Next. Extra licenses for these next-gen tools are available for purchase.

A complete list of add-ons and limits is provided in the comparison tables on [the Pricing page](https://www.salesforce.com/marketing/b2b-automation/pricing/).