Prepare to integrate tracking information from Marketing Cloud Engagement with a
third-party web analytics service.
Required Editions
| Available in: all editions |
| User Permissions
Needed |
| To enable Web Analytics Connector |
Admin |
| To manage parameters |
Admin |
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Configure your third-party web analytics account. The web analytics service account
must be set up before you activate the connector.
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Determine what data to share through the connector. Consider which data levels to
include and the structure of how the data appears in the URL.
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Edit your Web Analytics and Enhanced Web Analytics parameters using Parameter Manager.
