---
schema_version: "1"
id: 8a8fba355703f55361673cc44ca54504628ece777681277770b01249162e1752
title: Plan Your Web Analytics Connector Implementation
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_wa_plan_for_web_analytics_integration.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_wa_plan_for_web_analytics_integration.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e4354f59a6fc48f7f58bc99a6eea7e43b2aa3978b656fd46af7e98b7f433246d
description: Prepare to integrate tracking information from Marketing Cloud Engagement with a third-party web analytics service.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Plan Your Web Analytics Connector Implementation

Prepare to integrate tracking information from Marketing Cloud Engagement with a third-party web analytics service.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>all editions</strong></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d6783e56">User Permissions
              Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d6783e56 ">To enable Web Analytics Connector</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d6783e56 ">Admin</td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d6783e56 ">To manage parameters</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d6783e56 ">Admin</td>

          </tr>
        </tbody>
      </table>

1. Configure your third-party web analytics account. The web analytics service account must be set up before you activate the connector.
2. Determine what data to share through the connector. Consider which data levels to include and the structure of how the data appears in the URL.
3. Edit your Web Analytics and Enhanced Web Analytics parameters using [Parameter Manager](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_parameter_management.htm&release=264.0.0&type=5 "Set up or edit the tracking parameters that are appended to the links in messages sent from Marketing Cloud Engagement. The parameters you configure here are applied to all messages sent from your business unit.").