Learn about the information included in the MobilePush Message Summary report in the Reports tool.
| Field Name | Variable | Definition |
|---|---|---|
| App Name | Name of the mobile app that the message was sent to. Configured in MobilePush Administration. | |
| Message Name | Name of the sent message | |
| Message ID | ID number of the sent message | |
|
Template |
Template of the sent message: Outbound, Inbox, Location Entry, Location Exit, or Beacon | |
| Format | Format of the sent message: Alert, Alert + Inbox, or Inbox Only | |
| Location | Location where the message was triggered | |
| Page | Subject field of the cloud page that is associated with the message | |
| Campaign | Campaign associated with the message | |
| DateTime Sent | Date and time, in UTC-6, that the message was sent | |
| Message | Content of the message. This field shows AMPscript, if used. | |
| Title | Title of the message (optional) | |
| Subtitle | Subtitle of the message (optional) | |
| Total | Sent | Number of messages sent through the app |
| Opened | Number of messages opened | |
| Open% | Percentage of messages opened | |
| Time in App Total | Time that users spent in the app after opening the message. Displayed as HH:MM:SS | |
| Time in App Avg | Average amount of time per user spent in the app after opening the message. Displayed as HH:MM:SS | |
| Inbox Downloads | Number of messages downloaded on a device | |
| iOS Media | Sent | Number of messages sent through the app that reached an iOS device |
| Inbox Opens | Number of messages opened on an iOS device | |
| Inbox Open% | Percentage of messages opened on an iOS device | |
| Time in App Total | Time that iOS users spent in the app after opening the message. Displayed as HH:MM:SS | |
| Time in App Avg | Average amount of time per iOS user spent in the app after opening the message. Displayed as HH:MM:SS | |
| Inbox downloads | Number of messages downloaded on an iOS device | |
| Android Media | Sent | Number of messages sent through the app that reached an Android device |
| Inbox Opens | Number of messages opened on an Android device | |
| Inbox Open% | Percentage of messages opened on an Android device | |
| Time in App Total | Time that Android users spent in the app after opening the message. Displayed as HH:MM:SS | |
| Time in App Avg | Average amount of time per Android user spent in the app after opening the message. Displayed as HH:MM:SS | |
| Inbox downloads | Number of messages downloaded on an Android device | |
| Message Failure | Failed | Number of messages that failed |
| Failed% | Percentage of messages that failed |