---
schema_version: "1"
id: c532e54b45839737b15abff9e636698053d432053ab447e6cd0dde74125893f5
title: Push Message Summary
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_re_push_message_summary_report.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_re_push_message_summary_report.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 49043aa6bad82db5e21332aa04c002b37e97b5242cf7ca77dff41d4a77cdf79f
description: Learn about the information included in the MobilePush Message Summary report in the Reports tool.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Push Message Summary

Learn about the information included in the MobilePush Message Summary report in the Reports tool.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d13672e38">Field Name</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d13672e41">Variable</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d13672e44">Definition</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">App Name</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">&nbsp;</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Name of the mobile app that the message was sent to. Configured in
            MobilePush Administration.</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">Message Name</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">&nbsp;</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Name of the sent message</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">Message ID</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">&nbsp;</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">ID number of the sent message</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">
            <p style="margin-bottom:0;">Template</p>
          </td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">&nbsp;</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Template of the sent message: Outbound, Inbox, Location Entry,
            Location Exit, or Beacon</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">Format</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">&nbsp;</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Format of the sent message: Alert, Alert + Inbox, or Inbox
            Only</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">Location</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">&nbsp;</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Location where the message was triggered</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">Page</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">&nbsp;</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Subject field of the cloud page that is associated with the
            message</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">Campaign</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">&nbsp;</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Campaign associated with the message</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">DateTime Sent</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">&nbsp;</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Date and time, in UTC-6, that the message was sent</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">Message</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">&nbsp;</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Content of the message. This field shows AMPscript, if used.</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">Title</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">&nbsp;</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Title of the message (optional)</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">Subtitle</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">&nbsp;</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Subtitle of the message (optional)</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">Total</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Sent</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Number of messages sent through the app</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">&nbsp;</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Opened</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Number of messages opened</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">&nbsp;</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Open%</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Percentage of messages opened</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">&nbsp;</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Time in App Total</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Time that users spent in the app after opening the message. Displayed
            as HH:MM:SS</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">&nbsp;</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Time in App Avg</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Average amount of time per user spent in the app after opening the
            message. Displayed as HH:MM:SS</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">&nbsp;</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Inbox Downloads</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Number of messages downloaded on a device</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">iOS Media</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Sent</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Number of messages sent through the app that reached an iOS
            device</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">&nbsp;</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Inbox Opens </td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Number of messages opened on an iOS device</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">&nbsp;</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Inbox Open%</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Percentage of messages opened on an iOS device</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">&nbsp;</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Time in App Total</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Time that iOS users spent in the app after opening the message.
            Displayed as HH:MM:SS</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">&nbsp;</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Time in App Avg</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Average amount of time per iOS user spent in the app after opening
            the message. Displayed as HH:MM:SS</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">&nbsp;</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Inbox downloads</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Number of messages downloaded on an iOS device</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">Android Media</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Sent</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Number of messages sent through the app that reached an Android
            device</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">&nbsp;</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Inbox Opens</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Number of messages opened on an Android device</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">&nbsp;</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Inbox Open%</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Percentage of messages opened on an Android device</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">&nbsp;</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Time in App Total</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Time that Android users spent in the app after opening the message.
            Displayed as HH:MM:SS</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">&nbsp;</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Time in App Avg</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Average amount of time per Android user spent in the app after
            opening the message. Displayed as HH:MM:SS</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">&nbsp;</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Inbox downloads</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Number of messages downloaded on an Android device</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">Message Failure</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Failed</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Number of messages that failed</td>

        </tr>
        <tr class="">
          <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e38 ">&nbsp;</td>

          <td data-label="Variable" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e41 ">Failed%</td>

          <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d13672e44 ">Percentage of messages that failed</td>

        </tr>
      </tbody>
    </table>

#### See Also

- [Mobile Studio Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_re_mobile_studio_reports.htm&release=264.0.0&type=5 "View a list and description of Mobile Studio reports available in the Reports tool.")
- [Create a Standard Report in Analytics Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_re_create_a_report.htm&release=264.0.0&type=5 "Create and run a standard report in Marketing Cloud Engagement.")