Use the Attribute by Tracking Event Report for Email Studio in Analytics Builder to check how your subscribers reacted to a certain email send. The report lists the subscribers who interacted with an email send during the timeframe you select. Choose a subscriber attribute to include in the report. The report works only with values of the chosen attribute at the time of reporting and not the value at the time of send. For example, use this report to evaluate the effectiveness of a campaign in generating subscriber clicks for men versus women.
| Field Name | Description |
|---|---|
| Subscriber Key | Unique ID for the subscriber |
| Tracking Activity |
The tracking activity included on the account. Valid values include:
|
| Event Time | Date and time tracking activity occurred |
| [Attribute] | Subscriber attribute you chose; valid selections include subscriber attributes defined in your account |
| Default | Default value you set when you created the attribute; if no default value is defined, an asterisk appears. |