---
schema_version: "1"
id: 3bdcd4f1cf82dfe4baec201b2ee51cede3e9035b62218d435490044c88715eba
title: Attribute by Tracking Event Report for Email Studio in Analytics Builder
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_re_attribute_by_tracking_event_report.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_re_attribute_by_tracking_event_report.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6a45d03771884d98220e9e1af77d5244a3ef1fb46b844889deed5c604d6603b2
description: Use the Attribute by Tracking Event Report for Email Studio in Analytics Builder to check how your subscribers reacted to a certain email send. The report lists the subscribers who interacted with an email send during the timeframe you select. Choose a subscriber attribute to include in the report. The report works only with values of the chosen attribute at the time of reporting and not the value at the time of send. For example, use this report to evaluate the effectiveness of a campaign in generating subscriber clicks for men versus women.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Attribute by Tracking Event Report for Email Studio in Analytics Builder

Use the Attribute by Tracking Event Report for Email Studio in Analytics Builder to check how your subscribers reacted to a certain email send. The report lists the subscribers who interacted with an email send during the timeframe you select. Choose a subscriber attribute to include in the report. The report works only with values of the chosen attribute at the time of reporting and not the value at the time of send. For example, use this report to evaluate the effectiveness of a campaign in generating subscriber clicks for men versus women.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d27656e41">Field Name</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d27656e44">Description</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d27656e41 ">Subscriber Key</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d27656e44 ">Unique ID for the subscriber</td>

          </tr>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d27656e41 ">Tracking Activity</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d27656e44 ">
              <p>The tracking activity included on the account. Valid values
                include:</p>
              <ul>
                <li>
                  <p>All</p>
                </li>

                <li>
                  <p>Bounce</p>
                </li>

                <li>
                  <p>Open</p>
                </li>

                <li>
                  <p>Click</p>
                </li>

                <li>
                  <p>Unsubscribe</p>
                </li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d27656e41 ">Event Time</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d27656e44 ">Date and time tracking activity occurred</td>

          </tr>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d27656e41 ">[Attribute]</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d27656e44 ">Subscriber attribute you chose; valid selections include
              subscriber attributes defined in your account</td>

          </tr>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d27656e41 ">Default</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d27656e44 ">Default value you set when you created the attribute; if no
              default value is defined, an asterisk appears.</td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Email Studio Reports in Analytics Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_re_email_studio_reports.htm&release=264.0.0&type=5 "View a list and description of available Email Studio reports available in the Reporting tool.")
- [Create a Standard Report in Analytics Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_re_create_a_report.htm&release=264.0.0&type=5 "Create and run a standard report in Marketing Cloud Engagement.")