A content zone is an area on your website configured to be available for personalization in a web campaign. A developer defines content zones in the sitemap for your site. You use content zones to display text, images, buttons, and input fields. Examples of content zones include a homepage hero, a popup, and an infobar.
Here are some examples of content zones.
Product Detail Page Content Zones
| Item | Description |
|---|---|
| PDP Recs Container | A subsection on a product detail page for displaying product recommendations. |
| PDP Social | An area on a product detail page for displaying information about current website users. |
Homepage Content Zones
| Item | Description |
|---|---|
| Homepage | CTA | A call-to-action message on the homepage. |
| Homepage | Hero | This oversized banner sits just below the website header and is the most prominent content zone on your website. The homepage hero is generally the first thing a user sees. It typically displays an eye-catching image that identifies a key aspect of your brand. |
| Homepage | Popup | A popup message that appears on the homepage. |
| Homepage | Product Recommendations | A subsection on the homepage for displaying product recommendations. |
| Homepage | Redirect | An area on a page that allows the browser to display a different page. |
| Homepage | Subhero | A banner on the homepage that sits below the hero section. |
| Featured Categories | A subsection on the homepage for displaying specific categories of items. |
| Search Bar | An area on a page for performing searches. |
Global Content Zones
| Item | Description |
|---|---|
| Infobar - Top of Page | Typically, an infobar at the top of a web page displays an important temporary announcement, such as a special sale or a discount code. |
| Infobar - Bottom of Page | An infobar at the bottom of the page. |
| Footer | Marketing Signup—An area within the footer of a page for submitting an email address. |