---
schema_version: "1"
id: ce37c6e21874a0b85a2089bd067ddf5ef16e5e5230eea1bc4cceb8cc8be58217
title: Content Zones
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_web_campaign_template_content_zone.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_template_content_zone.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: de1bb9bee2aa88f2f0aefa579af239d10bd3ebaed9e5e049d5fc13bf1443542d
description: A content zone is an area on your website configured to be available for personalization in a web campaign. A developer defines content zones in the sitemap for your site. You use content zones to display text, images, buttons, and input fields. Examples of content zones include a homepage hero, a popup, and an infobar.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Content Zones

A content zone is an area on your website configured to be available for personalization in a web campaign. A developer defines content zones in the sitemap for your site. You use content zones to display text, images, buttons, and input fields. Examples of content zones include a homepage hero, a popup, and an infobar.

Here are some examples of content zones.

## Product Detail Page Content Zones

 
| Item | Description |
| --- | --- |
| PDP Recs Container | A subsection on a product detail page for displaying product recommendations. |
| PDP Social | An area on a product detail page for displaying information about current website users. |

## Homepage Content Zones

 
| Item | Description |
| --- | --- |
| Homepage | CTA | A call-to-action message on the homepage. |
| Homepage | Hero | This oversized banner sits just below the website header and is the most prominent content zone on your website. The homepage hero is generally the first thing a user sees. It typically displays an eye-catching image that identifies a key aspect of your brand. |
| Homepage | Popup | A popup message that appears on the homepage. |
| Homepage | Product Recommendations | A subsection on the homepage for displaying product recommendations. |
| Homepage | Redirect | An area on a page that allows the browser to display a different page. |
| Homepage | Subhero | A banner on the homepage that sits below the hero section. |
| Featured Categories | A subsection on the homepage for displaying specific categories of items. |
| Search Bar | An area on a page for performing searches. |

## Global Content Zones

 
| Item | Description |
| --- | --- |
| Infobar - Top of Page | Typically, an infobar at the top of a web page displays an important temporary announcement, such as a special sale or a discount code. |
| Infobar - Bottom of Page | An infobar at the bottom of the page. |
| Footer | Marketing Signup—An area within the footer of a page for submitting an email address. |

#### See Also

- [Create a Web Campaign from a Content Zone](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_create_from_content_zone.htm&release=264.0.0&type=5 "You can create a web campaign from a content zone.")
- [_Developer Documentation_: Content Zones](https://developer.salesforce.com/docs/marketing/personalization/guide/content-zones.html)
- [_Developer Documentation_: Getting Started with Site Mapping](https://developer.salesforce.com/docs/marketing/personalization/guide/sitemapping-getting-started.html)