Use Einstein Recipes to create web campaigns that recommend your products, blogs, articles, or other content from your catalog. Use the built-in global template or a custom template that a developer creates.
About Einstein Recommendations Web Campaigns
- An Einstein recommendations web template can recommend a single item type from your catalog, such as products, blogs, or articles. Available recipes align with that item type.
- An Einstein recommendations web template can return up to 12 recommended items. Your developer can modify your template to return fewer items.
- When using multiple experiences to either A/B test different recipe configurations or to show different recipes to different users (rule-based campaign), you must add the template to each experience.
Einstein Recommendations Web Templates
The Einstein recommendations web templates available to you can differ in name and configuration options due to modifications by your developer. If you need additional styling or configuration options, ask your template developer about modifying the template.
Einstein Product Recommendations—Select this template to recommend products from your catalog.
| Item | Description |
|---|---|
| Content Zone |
Available content zones appear in this dropdown. If your developer selected a single content zone, there isn’t a content zone dropdown. If you need another content zone, ask your developer to modify the template. |
| Recommendations Block Title | Enter a title of the recommendations block that qualified users see, such as "Recommended for you." |
| Recipe | Select the recipe you want to use for these recommendations. Only published product recipes appear in this dropdown. |
| Recommendation Display Attributes |
Select the options for the products:
|
Einstein Content Recommendations—Select this template to recommend blogs, articles, or other content from your catalog.
| Item | Description |
|---|---|
| Content Zone |
Available content zones appear in this dropdown. If your developer selected a single content zone, there isn’t a content zone dropdown. If you need another content zone, ask your developer to modify the template. |
| Recommendations Block Title | Enter a title of the recommendations block that qualified users see, such as "Recommended for you." |
| Recipe | Select the recipe you want to use for these recommendations. Only published recipes appear in this dropdown. |
| Recommendation Display Options |
Select the options for the content:
|