---
schema_version: "1"
id: f7d13568b0369acb256eea8101984f5cbb42c38d02c6a55cc4a27f4b8e78c3bf
title: Einstein Recommendations Web Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_web_campaign_einstein_recommendation.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_einstein_recommendation.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3f3000179ec6350fdca999e6cacde0b2f0b53ea84e288e8b91153e388e2da6c8
description: Use Einstein Recipes to create web campaigns that recommend your products, blogs, articles, or other content from your catalog. Use the built-in global template or a custom template that a developer creates.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Einstein Recommendations Web Campaigns

Use Einstein Recipes to create web campaigns that recommend your products, blogs, articles, or other content from your catalog. Use the built-in global template or a custom template that a developer creates.

## About Einstein Recommendations Web Campaigns

- An Einstein recommendations web template can recommend a single item type from your catalog, such as products, blogs, or articles. Available recipes align with that item type.
- An Einstein recommendations web template can return up to 12 recommended items. Your developer can modify your template to return fewer items.
- When using multiple experiences to either A/B test different recipe configurations or to show different recipes to different users (rule-based campaign), you must add the template to each experience.

## Einstein Recommendations Web Templates

The Einstein recommendations web templates available to you can differ in name and configuration options due to modifications by your developer. If you need additional styling or configuration options, ask your template developer about modifying the template.

**Einstein Product Recommendations**—Select this template to recommend products from your catalog.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:16.666666666666664%">
          <col style="width:83.33333333333334%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d65874e70">Item</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d65874e73">Description</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Item" class="slds-cell-wrap" style="vertical-align:top;" headers="d65874e70 ">
              <strong class="uicontrol">Content Zone</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d65874e73 ">
              <p>Available content zones appear in this dropdown. </p>
              <p style="margin-bottom:0;">If your developer
                selected a single content zone, there isn’t a content zone dropdown. If
                you need another content zone, ask your developer to modify the template.
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Item" class="slds-cell-wrap" style="vertical-align:top;" headers="d65874e70 ">
              <strong class="uicontrol">Recommendations Block Title</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d65874e73 ">Enter a title of the recommendations block that qualified users see,
              such as "Recommended for you."</td>

          </tr>
          <tr class="">
            <td data-label="Item" class="slds-cell-wrap" style="vertical-align:top;" headers="d65874e70 ">
              <strong class="uicontrol">Recipe</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d65874e73 ">Select the recipe you want to use for these recommendations. Only
              published product recipes appear in this dropdown.</td>

          </tr>
          <tr class="">
            <td data-label="Item" class="slds-cell-wrap" style="vertical-align:top;" headers="d65874e70 ">
              <strong class="uicontrol">Recommendation Display Attributes</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d65874e73 ">
              <p>Select the options for the products: </p>
              <ul>
                <li><strong class="uicontrol">Show product name</strong>—Displays the product name with the item in
                  the recommendations block. </li>
                <li><strong class="uicontrol">Show product description</strong>—Displays the description of the
                  product with the item in the recommendations block. </li>
                <li><strong class="uicontrol">Show product price</strong>—Displays the price of the product with the
                  item in the recommendations block. </li>
                <li><strong class="uicontrol">Show product rating</strong>—Displays the rating of the product with the
                  item in the recommendations block. </li>
              </ul>
            </td>

          </tr>
        </tbody>
      </table>

**Einstein Content Recommendations**—Select this template to recommend blogs, articles, or other content from your catalog.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:16.666666666666664%">
          <col style="width:83.33333333333334%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d65874e170">Item</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d65874e173">Description</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Item" class="slds-cell-wrap" style="vertical-align:top;" headers="d65874e170 ">
              <strong class="uicontrol">Content Zone</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d65874e173 ">
              <p>Available content zones appear in this dropdown. </p>
              <p style="margin-bottom:0;">If your developer
                selected a single content zone, there isn’t a content zone dropdown. If
                you need another content zone, ask your developer to modify the
                template.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Item" class="slds-cell-wrap" style="vertical-align:top;" headers="d65874e170 ">
              <strong class="uicontrol">Recommendations Block Title</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d65874e173 ">Enter a title of the recommendations block that qualified users see,
              such as "Recommended for you."</td>

          </tr>
          <tr class="">
            <td data-label="Item" class="slds-cell-wrap" style="vertical-align:top;" headers="d65874e170 ">
              <strong class="uicontrol">Recipe</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d65874e173 ">Select the recipe you want to use for these recommendations. Only
              published recipes appear in this dropdown.</td>

          </tr>
          <tr class="">
            <td data-label="Item" class="slds-cell-wrap" style="vertical-align:top;" headers="d65874e170 ">
              <strong class="uicontrol">Recommendation Display Options</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d65874e173 ">
              <p>Select the options for the content: </p>
              <ul>
                <li><strong class="uicontrol">Show content name</strong>—Displays the content name with the item in
                  the recommendations block. </li>
                <li><strong class="uicontrol">Show content description</strong>—Displays the description of the
                  content with the item in the recommendations block. </li>
              </ul>
            </td>

          </tr>
        </tbody>
      </table>

#### See Also

- [_Video_: Create A/B Test and Control Groups](https://www.youtube.com/watch?v=-hKk5LufJ0E)
- [_Video_: Create Rule-Based Campaigns](https://www.youtube.com/watch?v=7frznbLswhk)