Improve cross-channel personalization in segmentation using built-in user profile object rules.
Required Editions
| Permissions Needed | |
|---|---|
| To create a user segment: | A role with Segments Create/Edit permissions |
- In the Audiences section of the main navigation, select User Segments > User Segments.
- Click New Segment.
- Enter a Segment Name.
- Select the Gears option from the Select Category dropdown.
-
Click the Select Rule dropdown, click Profile Objects, and select one of the rule options.
Rule Description Object aggregation
Analyze integer and decimal attributes for user profile objects of the same type.
Object match
Find user profiles with user profile objects that meet a certain set of criteria.
- From the dropdown, select the user profile object.
- Configure the applicable parameters for the rule.
- Add any additional rules or groups.
- Click Save.