---
schema_version: "1"
id: 7a51833bc07247fab12472b58671503f984bdbb51c62ffeab020aa4fe46cb28a
title: Use a User Profile Object Rule in Segmentation
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_user_profile_object_rule_segmentation.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_profile_object_rule_segmentation.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a4d05acfb2a69f17a41b84626d003c4a7bf3a6798f17196ce2bebc35ae78bd7b
description: Improve cross-channel personalization in segmentation using built-in user profile object rules.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Use a User Profile Object Rule in Segmentation

Improve cross-channel personalization in segmentation using built-in user profile object rules.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
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        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d59482e38">Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d59482e38 ">To create a user segment:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d59482e38 ">A role with Segments Create/Edit permissions</td>

          </tr>
        </tbody>
      </table>

1. In the **Audiences** section of the main navigation, select **User Segments > User Segments**.
2. Click **New Segment**.
3. Enter a **Segment Name**.
4. Select the **Gears** option from the **Select Category** dropdown.
5. Click the **Select Rule** dropdown, click **Profile Objects**, and select one of the rule options.
    
    <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
            <colgroup>
              <col style="width:25.537365929914458%">
              <col style="width:74.46263407008554%">
            </colgroup>
            <thead class="slds-text-title_caps ">
              <tr class="">
                <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d59482e127">Rule</th>
                <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d59482e130">Description</th>
              </tr>
            </thead>
            <tbody>
              <tr class="">
                <td data-label="Rule" class="slds-cell-wrap" style="vertical-align:top;" headers="d59482e127 ">
                  <p style="margin-bottom:0;">Object aggregation</p>
                </td>

                <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d59482e130 ">
                  <p style="margin-bottom:0;">Analyze integer and decimal attributes for user profile objects of
                    the same type.</p>
                </td>

              </tr>
              <tr class="">
                <td data-label="Rule" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d59482e127 ">
                  <p style="margin-bottom:0;">Object match</p>
                </td>

                <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d59482e130 ">
                  <p style="margin-bottom:0;">Find user profiles with user profile objects that meet a certain
                    set of criteria.</p>
                </td>

              </tr>
            </tbody>
          </table>
6. From the dropdown, select the user profile object.
7. Configure the applicable parameters for the rule.
8. Add any additional rules or groups.
9. Click **Save**.

#### See Also

- [About User Profile Objects](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_profile_object_about.htm&release=264.0.0&type=5 "Learn more about user profile objects.")
- [Create a User Profile Object](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_profile_object_create.htm&release=264.0.0&type=5 "Create user profile objects and their relationships to better define your Personalization users. Once created, you can use these objects in segmentation and campaign targeting to improve cross-channel personalization. You update, add, and remove user profile object data profile with the User Profile Object ETL.")