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Retail - Triggered Campaign Use Cases

Check out these example personalization use cases of triggered campaigns for retail.

As an ecommerce marketer in the retail industry, responding to each shopper – based on their unique preferences and intent – helps drive conversions, build long-term customer loyalty, and remain competitive in your industry.

To make your email communications as timely and relevant as possible, increase the conversion rate at each step along the customer lifecycle according to the following six stages.

Life cycle stages for retail

Onboard Discover Compare Convert Expand Retain
Contextually introduce and inform. Capture key identity elements. Inspire and ensure easy exploration of relevant products and content. Encourage active product evaluation. Recognize signs of defection. Eliminate friction points. Prevent abandonment. Intelligently cross- and up-sell to increase UPT and AOV. Reinforce relationship. Continually nurture to grow LTV.
New visitor sign up Product back in stock Browse abandonment Birthday trigger
Loyalty sign up New item in high engagement category Cart abandonment Purchased a specific brand Anniversary trigger
App download Product expiring soon Help request event trigger Purchased a specific category Loyalty tier change/achievement
First purchase follow up Multiple Visits + No Purchase Product price reduction Purchased a specific gender Re-engagement (no visit in the last X days)
Large purchase thank you Site Abandonment (Visit + no product views) Post purchase + prompt for review Re-engagement (no purchase in the last X days)

You can trigger a Marketing Cloud Personalization campaign and start an outbound Marketing Cloud Engagement journey based on real-time user membership in behavioral segments, abandonment behaviors, and catalog triggers. You can configure triggered campaigns to target different user segments, personalize experiences for different users, include A/B testing, and show the campaign at scheduled times.

See Also