---
schema_version: "1"
id: e8647ddc17cdf6cae48504257c36774137f01cfd4cb7a46101ca111454cbc886
title: Retail - Triggered Campaign Use Cases
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_use_case_triggered_retail.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_triggered_retail.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9635251834b23f01a1a3e319dbbbef372308ba8b689b6486a47a34b34ef0086a
description: Check out these example personalization use cases of triggered campaigns for retail.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Retail - Triggered Campaign Use Cases

Check out these example personalization use cases of triggered campaigns for retail.

As an ecommerce marketer in the retail industry, responding to each shopper – based on their unique preferences and intent – helps drive conversions, build long-term customer loyalty, and remain competitive in your industry.

To make your email communications as timely and relevant as possible, increase the conversion rate at each step along the customer lifecycle according to the following six stages.

![Life cycle stages for retail](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_use_case_retail.png)

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d97840e65">Onboard</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d97840e68">Discover</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d97840e71">Compare</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d97840e74">Convert</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d97840e77">Expand</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d97840e81">Retain</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e65 ">Contextually introduce and inform. Capture key identity elements.</td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e68 ">Inspire and ensure easy exploration of relevant products and content.</td>

            <td data-label="Compare" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e71 ">Encourage active product evaluation. Recognize signs of defection.</td>

            <td data-label="Convert" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e74 ">Eliminate friction points. Prevent abandonment.</td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e77 ">Intelligently cross- and up-sell to increase UPT and AOV.</td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e81 ">Reinforce relationship. Continually nurture to grow LTV.</td>

          </tr>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e65 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">New visitor sign up</a>
            </td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e68 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_product_back_in_stock.htm&amp;release=264.0.0&amp;type=5" title="Use this trigger to reach customers when an out-of-stock product that they viewed becomes available. The user must have viewed the product while it was out of stock for a minimum amount of time within a specified number of days. The trigger checks for products that are back in stock every hour.">Product back in stock</a>
            </td>

            <td data-label="Compare" class="slds-cell-wrap" colspan="3" style="text-align:center;vertical-align:top;" headers="d97840e71 d97840e74 d97840e77 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_browse_abandonment.htm&amp;release=264.0.0&amp;type=5" title="Use the Browse Abandonment trigger to reengage a customer who spent time viewing a product but didn’t purchase it. A Browse Abandonment campaign activates when the customer ends their visit, is inactive for 1 hour, and satisfies trigger rules that you set. If you upload event data for the user through the Event API, the user is considered active during that event.">Browse abandonment</a>
            </td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e81 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Birthday trigger</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e65 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_event_action.htm&amp;release=264.0.0&amp;type=5" title="Use the Event Action trigger if you want to trigger a campaign based on an action instead of using a segment. This trigger activates immediately when a qualified user completes any of the actions you define.">Loyalty sign up</a>
            </td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e68 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_high_engagement_category_new_item.htm&amp;release=264.0.0&amp;type=5" title="Reach users when you add a catalog item in a category that they’ve expressed high interest in. This trigger checks for new items in the user’s high-engagement categories every 6 hours and activates if the user hasn’t viewed any of the items for the specified minimum view time. A high-engagement category is based on behavior criteria that you set, such as view time and a minimum number of items purchased.">New item in high engagement category</a>
            </td>

            <td data-label="Compare" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" headers="d97840e71 d97840e74 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_cart_abandonment.htm&amp;release=264.0.0&amp;type=5" title="Use the Cart Abandonment trigger to reengage a customer who leaves items in their cart. When a customer has at least one item in their cart, ends their visit, and is inactive for 30 minutes, they’re eligible for a Cart Abandonment trigger. This trigger activates when a user adds an item to their cart but doesn’t complete the purchase in the same web session. This trigger activates only one time for a cart, unless the user changes the cart contents. It activates again if the customer adds items, removes items, or updates item quantities in the cart.">Cart abandonment</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e77 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Purchased a specific brand</a>
            </td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e81 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Anniversary trigger</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" headers="d97840e65 d97840e68 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_event_action.htm&amp;release=264.0.0&amp;type=5" title="Use the Event Action trigger if you want to trigger a campaign based on an action instead of using a segment. This trigger activates immediately when a qualified user completes any of the actions you define.">App download</a>
            </td>

            <td data-label="Compare" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e71 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_product_expiring_soon.htm&amp;release=264.0.0&amp;type=5" title="Use this trigger to reach customers when a product that they spent time viewing but didn’t purchase will no longer be available. The user must have viewed the product for a minimum amount of time within a specified number of days. Marketing Cloud Personalization uses the minimum view time to filter out customers that look at a product only for 1 second before they navigate away. Before activating the trigger, Personalization checks that the user didn’t purchase the product and that the product has at least 5 minutes until expiration.">Product expiring soon</a>
            </td>

            <td data-label="Convert" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e74 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_event_action.htm&amp;release=264.0.0&amp;type=5" title="Use the Event Action trigger if you want to trigger a campaign based on an action instead of using a segment. This trigger activates immediately when a qualified user completes any of the actions you define.">Help request event trigger</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e77 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Purchased a specific category</a>
            </td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e81 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Loyalty tier change/achievement</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e65 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">First purchase follow up</a>
            </td>

            <td data-label="Discover" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" headers="d97840e68 d97840e71 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Multiple Visits + No Purchase</a>
            </td>

            <td data-label="Convert" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e74 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_product_price_reduction.htm&amp;release=264.0.0&amp;type=5" title="Use this trigger to reach customers when a product they viewed but didn’t purchase drops in price. The user must have viewed the in-stock product (the product’s inventory count or units in stock value is greater than zero, null, or empty) for a minimum amount of time within a specified number of days. Marketing Cloud Personalization uses a minimum view time to filter out customers that look at a product only for 1 second before they navigate away. The trigger checks every 30 minutes for qualifying products that have a price drop greater than the configured minimum price percent reduction.">Product price reduction</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e77 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Purchased a specific gender</a>
            </td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e81 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Re-engagement (no visit in the last X
                days)</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e65 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Large purchase thank you</a>
            </td>

            <td data-label="Discover" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" headers="d97840e68 d97840e71 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Site Abandonment (Visit + no product
                views)</a>
            </td>

            <td data-label="Convert" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" headers="d97840e74 d97840e77 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Post purchase + prompt for review</a>
            </td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d97840e81 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Re-engagement (no purchase in the last X
                days)</a>
            </td>

          </tr>
        </tbody>
      </table>

You can trigger a Marketing Cloud Personalization campaign and start an outbound Marketing Cloud Engagement journey based on real-time user membership in behavioral segments, abandonment behaviors, and catalog triggers. You can configure triggered campaigns to target different user segments, personalize experiences for different users, include A/B testing, and show the campaign at scheduled times.

#### See Also

- [Consider Personalization Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_about.htm&release=264.0.0&type=5 "Browse the Use Case Library to look for ideas and inspiration for your own personalization solutions. The use cases represent popular examples. But they’re not templates, nor do they encompass the full range of possible use cases for your business. Before you commit to implementing one or more personalization use cases, determine whether the use case aligns with your business goals, priorities, and other suitability criteria.")