Check out these example personalization use cases of Journey Builder triggered email campaigns for retail.
Marketing Cloud Personalization:
- Listens through web, mobile, API, and data feeds
- Constantly gathers data about visitors, your catalog, and other systems
- Updates existing Marketing Cloud Personalization segments and adding any new segment members to Journey Builder in real time
You can use segments to add prospects and customers to Journey Builder Journeys within moments of data changes.
Use Open-Time Email to personalize the content within each email at the point that it’s opened by the recipient, further enhancing the real-time nature of your personalization across multiple channels.
For example, you could create a segment of visitors who view a specific category or brand, then trigger a journey, which includes Open-Time Email content recommendations for these segment members. Or pass the details of visitors who sign up for your loyalty program then email your thanks for signing up and include recommended products based on their affinity, through Open-Time email.
| Onboard | Discover | Compare | Convert | Expand | Retain |
|---|---|---|---|---|---|
| Contextually introduce and inform. Capture key identity elements. | Inspire and ensure easy exploration of relevant products and content. | Encourage active product evaluation. Recognize signs of defection. | Eliminate friction points. Prevent abandonment. | Intelligently cross- and up-sell to increase UPT and AOV. | Reinforce relationship. Continually nurture to grow LTV. |
| Signed up for email | No product views | Viewed a specific brand | Purchased a specific brand | No purchases or visits in X days | |
| Signed up for loyalty program | Viewed a specific category" | Purchased a specific category | Anniversary or birthday milestone | ||
| Created an account | Viewed a specific gender | Purchased a specific gender | Loyalty tier achievement | ||
| Multiple visits + no purchases | Post-purchase thank you + prompt for review | Hasn't engaged with app in X days | |||