---
schema_version: "1"
id: fd6f83af97431cffb4f57fc32ee581c8ef712bc44f24f493868fff62d54d1048
title: Retail - Journey Builder Triggered Email Use Cases
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_use_case_journey_builder_retail.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_journey_builder_retail.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 23c0f4163aea7ef6aae7409a0e98ce8c09dfba25217884dd31827f4cfd5acf7a
description: Check out these example personalization use cases of Journey Builder triggered email campaigns for retail.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Retail - Journey Builder Triggered Email Use Cases

Check out these example personalization use cases of Journey Builder triggered email campaigns for retail.

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_tip.png)

Tip New to Marketing Cloud Personalization and Journey Builder integration? If you haven’t sent segment data from Marketing Cloud Personalization to Journey Builder before, refer to the Triggered Campaign Use Cases instead. They offer all the Journey Builder use case functionality plus additional real-time use cases that Journey Builder use cases don’t support.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)

Note Segment Join is based on real-time user events tracked by Marketing Cloud Personalization. Sending a user to Journey Builder upon segment join doesn’t support the segment join that occurs during the daily segment refresh.

Marketing Cloud Personalization:

- Listens through web, mobile, API, and data feeds
- Constantly gathers data about visitors, your catalog, and other systems
- Updates existing Marketing Cloud Personalization segments and adding any new segment members to Journey Builder in real time

You can use segments to add prospects and customers to Journey Builder Journeys within moments of data changes.

Use Open-Time Email to personalize the content within each email at the point that it’s opened by the recipient, further enhancing the real-time nature of your personalization across multiple channels.

For example, you could create a segment of visitors who view a specific category or brand, then trigger a journey, which includes Open-Time Email content recommendations for these segment members. Or pass the details of visitors who sign up for your loyalty program then email your thanks for signing up and include recommended products based on their affinity, through Open-Time email.

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_tip.png)

Tip The following use cases provide segment examples that can be passed from Marketing Cloud Personalization to Journey Builder at different points of the prospect and customer lifecycle. Each link takes you to an article that talks about the use case and the challenges you face and details how to overcome them using segments and Journeys.

![Life cycle stages for financial services](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_use_case_retail.png)

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d65065e90">Onboard</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d65065e93">Discover</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d65065e96">Compare</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d65065e99">Convert</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d65065e102">Expand</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d65065e106">Retain</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d65065e90 ">Contextually introduce and inform. Capture key identity
              elements.</td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d65065e93 ">Inspire and ensure easy exploration of relevant products and
              content.</td>

            <td data-label="Compare" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d65065e96 ">Encourage active product evaluation. Recognize signs of
              defection.</td>

            <td data-label="Convert" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d65065e99 ">Eliminate friction points. Prevent abandonment.</td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d65065e102 ">Intelligently cross- and up-sell to increase UPT and AOV.</td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d65065e106 ">Reinforce relationship. Continually nurture to grow LTV.</td>

          </tr>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d65065e90 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptsF/gAoxR_LjpUDK.Pjd1y.ayqlzLXQlkVbiD28x5_2_q3c" target="_blank">Signed up for
                email</a>
            </td>

            <td data-label="Discover" class="slds-cell-wrap" rowspan="3" style="text-align:left;vertical-align:top;" headers="d65065e93 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttH/0vxosL98jGUq3DMh6zNiH0Bjck6SH4KyG5m.h6Uhqr0" target="_blank">No product views</a>
            </td>

            <td data-label="Compare" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" headers="d65065e96 d65065e99 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttM/ycFW1rHMgXp7Z9m7efj17_VHtWfUh2Pr9wJFzGGxDrE" target="_blank">Viewed a specific
                brand</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d65065e102 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttR/4QMjF.EPG_1i30QdssigZXD0_jIRBRIh_tpON5ievq4" target="_blank">Purchased a specific
                brand</a>
            </td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d65065e106 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttH/0vxosL98jGUq3DMh6zNiH0Bjck6SH4KyG5m.h6Uhqr0" target="_blank">No purchases or visits in X
                days</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d65065e90 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptsF/gAoxR_LjpUDK.Pjd1y.ayqlzLXQlkVbiD28x5_2_q3c" target="_blank">Signed up for loyalty
                program</a>
            </td>

            <td data-label="Compare" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" headers="d65065e96 d65065e99 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttM/ycFW1rHMgXp7Z9m7efj17_VHtWfUh2Pr9wJFzGGxDrE" target="_blank">Viewed a specific
                category"</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d65065e102 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttR/4QMjF.EPG_1i30QdssigZXD0_jIRBRIh_tpON5ievq4" target="_blank">Purchased a specific
                category</a>
            </td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d65065e106 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptsF/gAoxR_LjpUDK.Pjd1y.ayqlzLXQlkVbiD28x5_2_q3c" target="_blank">Anniversary or birthday
                milestone</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d65065e90 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptsF/gAoxR_LjpUDK.Pjd1y.ayqlzLXQlkVbiD28x5_2_q3c" target="_blank">Created an account</a>
            </td>

            <td data-label="Compare" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" headers="d65065e96 d65065e99 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttM/ycFW1rHMgXp7Z9m7efj17_VHtWfUh2Pr9wJFzGGxDrE" target="_blank">Viewed a specific
                gender</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d65065e102 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttR/4QMjF.EPG_1i30QdssigZXD0_jIRBRIh_tpON5ievq4" target="_blank">Purchased a specific
                gender</a>
            </td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d65065e106 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptsF/gAoxR_LjpUDK.Pjd1y.ayqlzLXQlkVbiD28x5_2_q3c" target="_blank">Loyalty tier
                achievement</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" colspan="3" style="text-align:center;vertical-align:top;" headers="d65065e90 d65065e93 d65065e96 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttH/0vxosL98jGUq3DMh6zNiH0Bjck6SH4KyG5m.h6Uhqr0" target="_blank">Multiple visits + no
                purchases</a>
            </td>

            <td data-label="Convert" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" headers="d65065e99 d65065e102 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttR/4QMjF.EPG_1i30QdssigZXD0_jIRBRIh_tpON5ievq4" target="_blank">Post-purchase thank you + prompt
                for review</a>
            </td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d65065e106 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttH/0vxosL98jGUq3DMh6zNiH0Bjck6SH4KyG5m.h6Uhqr0" target="_blank">Hasn't engaged with app in X
                days</a>
            </td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Consider Personalization Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_about.htm&release=264.0.0&type=5 "Browse the Use Case Library to look for ideas and inspiration for your own personalization solutions. The use cases represent popular examples. But they’re not templates, nor do they encompass the full range of possible use cases for your business. Before you commit to implementing one or more personalization use cases, determine whether the use case aligns with your business goals, priorities, and other suitability criteria.")
- [Retail - Triggered Campaign Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_triggered_retail.htm&release=264.0.0&type=5 "Check out these example personalization use cases of triggered campaigns for retail.")