Check out these example personalization use cases of Journey Builder triggered email campaigns for demand generation.
Tip New to Marketing Cloud Personalization and Journey Builder
integration? If you haven’t sent segment data from Marketing Cloud Personalization to
Journey Builder before, refer to the Triggered Campaign Use Cases instead. They offer all
the Journey Builder use case functionality plus additional real-time use cases that Journey
Builder use cases don’t support.
| Research | Discover | Validate | Onboard | Inform | Expand |
|---|---|---|---|---|---|
| Contextually introduce and inform. Capture key identity elements. | Inspire and ensure easy exploration of relevant products and content. | Encourage active product evaluation. Recognize signs of defection. | Reduce time to value with the product or service. | Increase adoption throughout the customer lifecycle. | Nurture and grow LTV while reducing attrition. |
| No Email Address Available | Multiple Site Visits | Multiple Case Study Views | First Log in to Product | Multiple Support Content Views | Interest in New Product or Feature |
| Multiple Content Views | Multiple Integration Doc Views | Completed Onboarding Actions | Promote Training Courses | Purchased New Product | |
| Content Download | Demo/Event Sign Up | Multiple Implementation Content Views | Event/Webinar Promotion |