---
schema_version: "1"
id: 9b70726475ec8e2c700497bd8b282ab0f457cff361f83fe9592a800ee69d0ab7
title: Demand Generation - Journey Builder Triggered Email Use Cases
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_use_case_journey_builder_demand.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_journey_builder_demand.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 51e27ec0e0abe3c11e41d8a462f45c602422ad8845f2fc8b93c6daeb30274ed7
description: Check out these example personalization use cases of Journey Builder triggered email campaigns for demand generation.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Demand Generation - Journey Builder Triggered Email Use Cases

Check out these example personalization use cases of Journey Builder triggered email campaigns for demand generation.

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_tip.png)

Tip New to Marketing Cloud Personalization and Journey Builder integration? If you haven’t sent segment data from Marketing Cloud Personalization to Journey Builder before, refer to the Triggered Campaign Use Cases instead. They offer all the Journey Builder use case functionality plus additional real-time use cases that Journey Builder use cases don’t support.

![Life cycle stages for demand generation](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_use_case_demand_generation.png)

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d38500e62">Research</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d38500e65">Discover</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d38500e68">Validate</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d38500e71">Onboard</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d38500e74">Inform</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d38500e78">Expand</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Research" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e62 ">Contextually introduce and inform. Capture key identity elements.</td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e65 ">Inspire and ensure easy exploration of relevant products and content.</td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e68 ">Encourage active product evaluation. Recognize signs of defection.</td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e71 ">Reduce time to value with the product or service.</td>

            <td data-label="Inform" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e74 ">Increase adoption throughout the customer lifecycle.</td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e78 ">Nurture and grow LTV while reducing attrition.</td>

          </tr>
          <tr class="">
            <td data-label="Research" class="slds-cell-wrap" rowspan="3" style="text-align:left;vertical-align:top;" headers="d38500e62 ">No Email Address Available</td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e65 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttN/z_3W5Gk66rwVwrlUET.k6euNv30apf.10c1g1.zzyn8" target="_blank">Multiple Site Visits</a>
            </td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e68 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttb/qvI0gOFVHyDGZGULQgiXb1O1izCnofBP8wMglDexjag" target="_blank">Multiple Case Study Views</a>
            </td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e71 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttI/FeVD5k4ZR1CQQTF0QXsgoccCl4ZSEumMK8wVS0b0fLw" target="_blank">First Log in to Product</a>
            </td>

            <td data-label="Inform" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e74 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttg/fKy8a5LlBcKDvzLremEBqA2O1ai4daDCUcWL75UwNeY" target="_blank">Multiple Support Content Views</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e78 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttc/jqHdv2X3nGfxejOmH7hLVX31R6jHeJ1_qsEWrOYS1_g" target="_blank">Interest in New Product or Feature</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e65 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttb/qvI0gOFVHyDGZGULQgiXb1O1izCnofBP8wMglDexjag" target="_blank">Multiple Content Views</a>
            </td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e68 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttb/qvI0gOFVHyDGZGULQgiXb1O1izCnofBP8wMglDexjag" target="_blank">Multiple Integration Doc Views</a>
            </td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e71 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttl/k2DJEsVRtKCkIc.Jpi4mbBWQ7iAFkCNlHADd2j311.g" target="_blank">Completed Onboarding Actions</a>
            </td>

            <td data-label="Inform" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e74 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttq/5KJ7Gp0lXJxKicgoIcKDE14bkY8px5fSvF9WQMSJQJI" target="_blank">Promote Training Courses</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" rowspan="2" style="text-align:left;vertical-align:top;" headers="d38500e78 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttc/jqHdv2X3nGfxejOmH7hLVX31R6jHeJ1_qsEWrOYS1_g" target="_blank">Purchased New Product</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e65 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptth/sm3.RfxlKX0ONlv7Ri2hN5cnyoyxRwWzn7zIBszraoc" target="_blank">Content Download</a>
            </td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e68 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptth/sm3.RfxlKX0ONlv7Ri2hN5cnyoyxRwWzn7zIBszraoc" target="_blank">Demo/Event Sign Up</a>
            </td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e71 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttg/fKy8a5LlBcKDvzLremEBqA2O1ai4daDCUcWL75UwNeY" target="_blank">Multiple Implementation Content Views</a>
            </td>

            <td data-label="Inform" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d38500e74 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttq/5KJ7Gp0lXJxKicgoIcKDE14bkY8px5fSvF9WQMSJQJI" target="_blank">Event/Webinar Promotion</a>
            </td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Consider Personalization Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_about.htm&release=264.0.0&type=5 "Browse the Use Case Library to look for ideas and inspiration for your own personalization solutions. The use cases represent popular examples. But they’re not templates, nor do they encompass the full range of possible use cases for your business. Before you commit to implementing one or more personalization use cases, determine whether the use case aligns with your business goals, priorities, and other suitability criteria.")
- [Demand Generation - Triggered Campaign Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_triggered_demand.htm&release=264.0.0&type=5 "Check out these example personalization use cases of triggered campaigns.")