Use Surveys in Web Campaigns

Use surveys to design, test, and deploy questions to your visitors and customers to gather feedback in web campaigns.

  • Surveys
    Surveys are deployed in web campaigns. Use data collected from a survey to create user segments, enhance personalization experiences, or perform A/B tests to validate business impact.
  • Survey Question Types
    The Survey Designer Toolbox is loaded with preconfigured question types. Each question type has different options.
  • Build Surveys
    Use surveys in web campaigns to ask your site visitors questions and gather feedback.
  • Analyze Survey Results
    After a survey is live in a campaign on your site and visitors have responded, you can begin analyzing the survey feedback.