---
schema_version: "1"
id: eafd566cd07096cc5ed0147bb8389b5da5c68c3531ce312c575e55cf875d7d8f
title: Use Surveys in Web Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_survey.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 220ce7a204a1f112df18c5b673d35c56417bf3d7d857be97b5cfc2d373afad65
description: Use surveys to design, test, and deploy questions to your visitors and customers to gather feedback in web campaigns.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Use Surveys in Web Campaigns

Use surveys to design, test, and deploy questions to your visitors and customers to gather feedback in web campaigns.

- **[Surveys](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey_about.htm&release=264.0.0&type=5)**  
    Surveys are deployed in web campaigns. Use data collected from a survey to create user segments, enhance personalization experiences, or perform A/B tests to validate business impact.
- **[Survey Question Types](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey_question_types.htm&release=264.0.0&type=5)**  
    The Survey Designer Toolbox is loaded with preconfigured question types. Each question type has different options.
- **[Build Surveys](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey_build.htm&release=264.0.0&type=5)**  
    Use surveys in web campaigns to ask your site visitors questions and gather feedback.
- **[Analyze Survey Results](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey_results.htm&release=264.0.0&type=5)**  
    After a survey is live in a campaign on your site and visitors have responded, you can begin analyzing the survey feedback.

#### See Also

- [_Video_: Create Surveys](https://www.youtube.com/watch?v=ZOvWb4xGaRU)