Default User Roles

Personalization user roles are customizable with granular permissions. Personalization includes seven roles that you can modify or delete. You can also add roles.

Role Name	Role Can...	Role Can’t...
Campaign Approver	View, create, edit, publish, and delete campaigns, templates, and segments View item templates, user and account profiles, recipes, and the catalog	Create, edit, publish, or delete item templates View sensitive data Create, edit, or delete user or account profiles Export data Create, edit, publish, or delete recipes and catalog objects
Campaign Author	View everything Create, update, and delete campaigns Create, update, and delete segments that aren’t included in campaigns Add and edit recipes Delete recipes not used in any campaigns	Publish campaigns Edit published campaigns Delete published campaigns Publish new recipes
Editor	View everything Create, update, publish, and delete campaigns Create, update, and delete segments Create, update, and delete user attributes Create, update, and delete items	Configure the system Create and update datasets Manage users Add, edit, or delete API tokens
Editor with Export	View everything Create, update, publish, and delete campaigns Create, export, update, and delete segments Create, update, and delete user attributes Create, update, and delete items Export datasets	Configure the system Create and update datasets Manage users Add, edit, or delete API tokens
Viewer	View everything in Personalization View mapped content zones on a page	Make updates Save changes to a campaign or template