---
schema_version: "1"
id: bdbc377479292a50a8fefa4c8f7f5145624678f1e8f98e520345fe274269bb7f
title: Default User Roles
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_setup_user_roles_default.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_setup_user_roles_default.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1e880cf30fcd0ebff8e7eedb3bdc9e57c9f515dc90e9fc0be4620c0322947d67
description: Personalization user roles are customizable with granular permissions. Personalization includes seven roles that you can modify or delete. You can also add roles.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Default User Roles

Personalization user roles are customizable with granular permissions. Personalization includes seven roles that you can modify or delete. You can also add roles.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:18.108974358974358%">
          <col style="width:32.371794871794876%">
          <col style="width:49.519230769230774%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d64657e40">
              <p style="margin-bottom:0;">
                <strong>Role Name</strong>
              </p>
            </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d64657e49">
              <p style="margin-bottom:0;">
                <strong>Role Can...</strong>
              </p>
            </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d64657e58">
              <p style="margin-bottom:0;">
                <strong>Role Can’t...</strong>
              </p>
            </th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Role Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d64657e40 ">
              <p style="margin-bottom:0;">Campaign Approver</p>
            </td>

            <td data-label="Role Can..." class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d64657e49 ">
              <ul>
                <li>View, create, edit, publish, and delete campaigns, templates, and segments</li>

                <li>View item templates, user and account profiles, recipes, and the catalog</li>

              </ul>
            </td>

            <td data-label="Role Can’t..." class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d64657e58 ">
              <ul>
                <li>Create, edit, publish, or delete item templates</li>

                <li>View sensitive data</li>

                <li>Create, edit, or delete user or account profiles</li>

                <li>Export data</li>

                <li>Create, edit, publish, or delete recipes and catalog objects</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Role Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d64657e40 ">
              <p style="margin-bottom:0;">Campaign Author</p>
            </td>

            <td data-label="Role Can..." class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d64657e49 ">
              <ul>
                <li>View everything</li>

                <li>Create, update, and delete campaigns</li>

                <li>Create, update, and delete segments that aren’t included in campaigns </li>

                <li>Add and edit recipes</li>

                <li>Delete recipes not used in any campaigns</li>

              </ul>
            </td>

            <td data-label="Role Can’t..." class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d64657e58 ">
              <ul>
                <li>Publish campaigns</li>

                <li>Edit published campaigns </li>

                <li>Delete published campaigns </li>

                <li>Publish new recipes</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Role Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d64657e40 ">
              <p style="margin-bottom:0;">Editor</p>
            </td>

            <td data-label="Role Can..." class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d64657e49 ">
              <ul>
                <li>View everything</li>

                <li>Create, update, publish, and delete campaigns</li>

                <li>Create, update, and delete segments</li>

                <li>Create, update, and delete user attributes</li>

                <li>Create, update, and delete items</li>

              </ul>
            </td>

            <td data-label="Role Can’t..." class="slds-cell-wrap" style="vertical-align:top;" headers="d64657e58 ">
              <ul>
                <li>Configure the system</li>

                <li>Create and update datasets</li>

                <li>Manage users</li>

                <li>Add, edit, or delete API tokens</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Role Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d64657e40 ">
              <p style="margin-bottom:0;">Editor with Export</p>
            </td>

            <td data-label="Role Can..." class="slds-cell-wrap" style="vertical-align:top;" headers="d64657e49 ">
              <ul>
                <li>View everything</li>

                <li>Create, update, publish, and delete campaigns</li>

                <li>Create, export, update, and delete segments</li>

                <li>Create, update, and delete user attributes</li>

                <li>Create, update, and delete items</li>

                <li>Export datasets</li>

              </ul>
            </td>

            <td data-label="Role Can’t..." class="slds-cell-wrap" style="vertical-align:top;" headers="d64657e58 ">
              <ul>
                <li>Configure the system</li>

                <li>Create and update datasets</li>

                <li>Manage users</li>

                <li>Add, edit, or delete API tokens</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Role Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d64657e40 ">
              <p style="margin-bottom:0;">Viewer</p>
            </td>

            <td data-label="Role Can..." class="slds-cell-wrap" style="vertical-align:top;" headers="d64657e49 ">
              <ul>
                <li>View everything in Personalization </li>

                <li>View mapped content zones on a page</li>

              </ul>
            </td>

            <td data-label="Role Can’t..." class="slds-cell-wrap" style="vertical-align:top;" headers="d64657e58 ">
              <ul>
                <li>Make updates</li>

                <li>Save changes to a campaign or template</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>